Foot Locker Partners With Carmelo Anthony To Showcase Freshest Jordan Releases For Holiday With "23 Days of Flight" Campaign
New Ad Takes a Look at New York Knicks All-Star's Priorities, Starting on December 12
NEW YORK, Dec. 12, 2013 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, unveiled today its newest national advertising commercial to promote its "23 Days of Flight" campaign that spotlights its incredible assortment of sneakers and gear this holiday season. The new commercial follows the successful launch of the "All Is Right" spot for "Week of Greatness" that kicked off the holiday season.
The spot titled "Priorities," shadows Carmelo Anthony through his game day prep that culminates with his final journey down the game tunnel, when he overhears a phone call talking about Foot Locker's latest shipment of Jordan gear. Knowing he can't miss out on such a momentous occasion, Carmelo reverses back to the locker room and heads to Foot Locker.
"As a long standing partner of the New York Knicks, we're excited to work with Carmelo Anthony again to introduce our '23 Days of Flight' campaign during this important season," says Stacy Cunningham, Executive Vice President for Foot Locker. "Carmelo's playful look at needing to reevaluate his priorities speaks to the great assortment of premium product we have lined up for our customers this holiday."
The commercial is part of Foot Locker's successful "Approved" marketing platform and will begin airing December 12 and can also be seen at youtube.com/footlocker.
In addition to TV, "23 Days of Flight" will be supported in store with custom product displays and giveaways, as well as, social media takeovers celebrating the 23 Days of Flight with a calendar of events including VIP sweepstakes, athlete Twitter takeovers, autographed prizes, shout-outs from Carmelo and much more.
"I had a lot of fun filming my latest Foot Locker commercial for this year's '23 Days of Flight' campaign," says Carmelo Anthony. "The spot gives the audience an inside look at my passion for basketball and my new Jordan product. We added in a bit of humor that will hopefully give viewers a good laugh."
The spot was created by worldwide agency BBDO.
For more information on the 23 Days of Flight Jordan releases, visit the Foot Locker Launch Locator at unlocked.footlocker.com/launchlocator.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
Video with caption: "Foot Locker Launches Newest Commercial Spot "Priorities" with Carmelo
Anthony". Video available at: http://www.youtube.com/watch?v=2_mgCnuS1mU
SOURCE Foot Locker, Inc.
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