LOS ANGELES, Jan. 5, 2016 /PRNewswire/ -- In a move that continues to infuse digital intelligence and industry-first capabilities for its clients, Team One has tapped a leading player in the ever-evolving media space to lead its Idea Communication team. Jennifer Bolt joins as Executive Director of Idea Communication, responsible for paid, earned, owned and shared media, essential elements of the modern agency model.
One of only a few national agencies to provide truly comprehensive marketing services—with more than 30 distinct disciplines—Team One's Idea Communication group includes media planning and buying across all platforms, search, experiential marketing, strategic alliances and partnerships, and public relations.
"Jennifer's deep experience in the media, digital and technology realms will lead Team One's creation of custom content and channels, new platforms and industry-defining campaigns," said Team One President Julie Michael. "In order to truly influence culture in the digital age, all specialists need to be intertwined under one roof, especially media planning and buying. Team One continues to lead in this modern approach, and our clients are the beneficiaries."
Team One Chief Creative Officer Chris Graves elaborated: "Everyone at Team One—our people and our clients—benefit from the collaboration created when creative, media, strategy and production teams are sitting together. Jennifer's deep digital experience will allow her to guide and inspire our teams to create culturally significant, remarkable work."
Bolt joins the agency with a career mix that includes strategy and technology start-ups. "Unlike agencies that simply offer multiple capabilities, I was attracted to Team One's organic collaboration and integration of disciplines—including creative and communications capabilities," Bolt said. "The agency is uniquely positioned to lead the development of new channels, content and experiences—and ultimately achieve the most engaging and effective results."
Citing the ever-expanding choice of content that consumers currently face, Bolt believes the greatest impact lies at "the collision of content, channel and culture." Brands having culturally relevant conversations will be the ones to influence every consumer touchpoint, and Team One clients have that level of access.
Team One's collaborative multidiscipline approach has led to some recent notable and successful campaigns. Among them:
- Lexus Elevate
Proving that virtual reality is a credible filmmaking technology and not just a gimmick, Team One conceived and developed an immersive 360-degree film experience conveying a pro cyclist's love of the sport. Collaborating with the agency's experiential and strategic alliances teams, the digital experience debuted at the USA Pro Cycling Challenge.
Adweek: "Team One, Lexus Take VR Bike Ride"
- Super Bowl: Let's Play
A highly engaging social media video series featuring a remote-control car was turned into a Super Bowl broadcast spot, "Let's Play," less than a week before the big game. Multiple disciplines came together to concept, shoot, edit and deliver the spot in five days—a process that other agencies can take months to complete.
Advertising Age: "Stunt-Driving Toy Lexus Drifts Its Way Into the Super Bowl"
- Facebook: 1000:1
Team One leveraged Facebook's ability to target individuals by interest and affinity to create messaging that was not just relevant, but personally catered to an individual. The agency's media, digital, strategy and creative groups banded together to create 1,076 unique video ads for millions of individual Facebook users.
The Wall Street Journal: "Lexus Creates 1000 Video Ads for Facebook Campaign"
Prior to joining Team One, Bolt held leadership positions at Omnicom agencies TracyLocke and Integer, at Horizon Media, and at rVue, an advertising technology startup focused on mobile and digital out-of-home. Her vast industry experience includes work for clients like Pepsi, Quaker, T-Mobile, American Airlines, JCPenney, MillerCoors, Harrah's Entertainment, 7-Eleven and Yum! Brands.
Bolt will be speaking at Digital Hollywood CES 2016 on "Internet TV Goes Mainstream" on Thursday, January 7.
About Team One
Team One is Saatchi & Saatchi's fully integrated premium, luxury and aspirational brand agency, and part of the Publicis Groupe global network. With its very first campaign, Team One became a part of one of the most successful brand launches in history. The company's storied introduction of the Lexus brand—from unlikely challenger to the top-selling luxury nameplate in the U.S.—turned out to be just the beginning. Since then, expertly launching the remarkable, including ideas, brands, products and the careers of the 495 current employees, has become the agency's hallmark. The agency has five North American offices, including the Los Angeles headquarters, New York, Chicago, Atlanta and Washington, D.C. Current clients include Lexus, Lexus Dealer Association, The Ritz-Carlton, HSBC Premier, Haagen-Dazs International, Indian Motorcycle Company, 2K, Icelandic Glacial, Marriott Hotels and Resorts, and CBS Watch! magazine. Visit Team One at their website, TeamOne-USA.com, and on Facebook at Facebook.com/TeamOneUSA, or follow the agency on Twitter at @TeamOneUSA.
SOURCE Team One