Ford Enhances Certified Pre-Owned Programs With Carfax Reports
DETROIT, Feb. 8, 2013 /PRNewswire/ -- Ford Motor Company has made Carfax the vehicle history information provider for the Ford and Lincoln Certified Pre-Owned (CPO) programs. As a key part of its CPO program improvements, Ford is committed to providing Carfax® Vehicle History Reports™ for free to buyers and sellers of Certified Ford and Lincoln vehicles. This enhancement took effect on Jan. 1, 2013.
"We're determined to make Ford Certified one of the most comprehensive and competitive programs in the market," said Todd Fites, national CPO sales manager for Ford Motor Company. "Carfax is essential in helping us take our Certified programs to that next level. Much of our dealer base already enjoys successful partnerships with Carfax and Carfax Reports are what buyers want. We had incredible growth in Certified sales last year and expect our program improvements to spark record-level success."
Ford requires its Certified dealers to run a Carfax Report as part of the certification process for every eligible Ford and Lincoln used car. Ford and Lincoln join 34 other manufacturer brand CPO programs that use Carfax Reports to build more consumer confidence in their certified used cars.
"We pride ourselves on providing exemplary service and high-quality vehicles," said Tammy Darvish, vice president of DARCARS. "Carfax helps us prove that to each and every customer. In fact, a critical part of our sales process is ensuring our customers get a free Carfax Report. It's trusted information that empowers people to buy with greater confidence. We're thrilled to see it become part of the Ford and Lincoln Certified programs."
Ford and Lincoln Certified Pre-Owned Vehicles now come with a Carfax Report and are covered by the Carfax Buyback Guarantee. Ford CPO cars pass a 172-point inspection and are backed by a 12-month/12,000 mile comprehensive limited warranty plus a 7-year/100,000 mile limited powertrain warranty.
Lincoln CPO cars pass a 200-point inspection and are backed by a 6-year/100,000 mile comprehensive warranty. Certified used Ford and Lincoln buyers also get complimentary 24/7 roadside assistance.
"Carfax Reports are an integral part of our acquisition, advertising and retail operations," said Paul Sheehy, used car director for Sheehy Auto Stores. "They're especially valuable at acquisition in helping us identify units that are eligible for certification. Carfax is also a great partner in our commitment to transparency. We know a Carfax Report is what our customers want and having it makes selling cars that much easier."
"As pioneers in the auto industry, Carfax and Ford are names that car buyers trust," said Dick Raines, president of Carfax. "Now, consumers can buy with even greater confidence knowing that any Certified Ford or Lincoln vehicle they want comes with a free Carfax Report by saying 'Show Me the Carfax'."
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports™ are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.
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