DEARBORN, Mich., May 16, 2016 /PRNewswire/ -- FordDirect Chairman of the Board, and dealer principal of Steamboat Motors Bill Keith today announced the appointment of Mike Jurecki of RouteOne as Chief Executive Officer, effective June 6.
"We're excited to welcome Mike to FordDirect," Keith said. "The board is confident his expertise and strategic vision will help FordDirect continue to innovate, grow and meet our goal of helping Ford and Lincoln dealers sell and service more cars and trucks."
Jurecki has a strong background in working with both dealers and OEMs in the automotive and digital space. He has served as RouteOne's CEO since March 2002. Prior to joining RouteOne, Jurecki spent more than 20 years with Ford Credit where he served as the director of operations for Ford Credit's Capital Efficiency unit, worked for Ford Credit in the United Kingdom as the general manager of its Customer Service Center and as the manager of World Wide Trade Financing. He also spent many years in a number of field positions across the country, ranging from assistant customer service representative to branch manager of Ford Credit's largest U.S. branch operation.
He received a bachelor's degree in accounting from Eastern Michigan University and a master's degree in business administration from the University of Detroit and Canisius College.
Valerie Fuller, Chief Operating Officer and interim CEO will continue in her role until June 6, at which time she will remain as COO.
FordDirect is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing and advertising services that help dealers sell more cars and trucks. FordDirect provides dealers new and pre-owned digital marketing and advertising services, call tracking, lead management solutions, dealer websites, search optimization and marketing, database marketing, marketing services for regional dealer advertising groups and other digital services. FordDirect is headquartered in Dearborn, Mich.
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