ANN ARBOR, Mich., Aug. 27, 2012 /PRNewswire/ -- ForeSee, the global leader in technology-driven customer experience analytics, announced today that it has joined the Customer Experience Professionals Association (CXPA), a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization that offers products or services for sale.
The CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the customer experience discipline.
Reflecting its recognition of the importance of customer experience management, ForeSee has joined the CXPA as a Gold Sponsor. ForeSee is the global leader in technology-based customer experience analytics and currently works with more than half of the Fortune 500, half of the top 100 retailers, seven of the top ten banks, and hundreds of federal agencies and departments.
"ForeSee has a rich history as a leader in customer experience analytics, so becoming a gold sponsor for the Customer Experience Professionals Association was a no brainer," said Larry Freed, President and CEO of ForeSee. "We're looking forward to working with the CXPA to move the entire industry forward with a unified, informed, and collective voice."
Governed by a Board of Directors elected from its membership, the CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair – pioneers in the customer experience field who have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future.
"We greatly appreciate the commitment that Foresee is making to the CXPA as demonstrated by its Gold Sponsor status," said Temkin. "We are pleased to welcome ForeSee to the CXPA, and we look forward to closely working together to help create a vibrant future for customer experience management."
A Forrester Research analyst for 12 years, Temkin is now the managing partner of the Temkin Group, and is widely viewed as one of the leading experts in how large organizations can build differentiation with customer experience.
Bliss spent 25 years as the chief customer officer inside five large U.S. market leaders. Now, as president of CustomerBliss, she coaches executives and their teams on how to drive cultural and operational customer experience transformation. She is also the author of two best-selling books on the subject.
About the CXPA
The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed, and it facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA's members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry.
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.foresee.com for customer experience solutions and original research.
Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association.
FOR MORE INFORMATION:
Sarah Allen-Short, 734-327-3852