ForeSee joins TagMan's STREAM™ Global Partner Program as a Certified Premium Partner Partnership increases efficiency and performance of tag management for ForeSee's clients

NEW YORK and ANN ARBOR, Mich., Oct. 18, 2012 /PRNewswire/ -- ForeSee, the global leader in technology-driven customer experience analytics, has joined forces with TagMan, the first, most advanced and most used universal tag management system, as a Certified Premium Partner in TagMan's STREAM Partner Program.

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Hundreds of leading companies  across industries and sectors use ForeSee Satisfaction Analytics to measure the customer experience on their websites, mobile sites, and mobile apps in order to prioritize improvements and influence future financial results. Through this partnership, ForeSee clients can now accelerate the implementation of ForeSee's analytics technology via TagMan's tag management system.  They can immediately start collecting valuable consumer data that quantifies satisfaction with the online or mobile customer experience and predicts future behaviors across customer touch points to reveal improvements that will have the greatest impact and ROI.

TagMan's Tag Management & Marketing Data Platform allows one tag to house and control all tags on a marketer's site, providing page performance, security, and reliable clean data collection, as well as the freedom to add or update tags at any time.  Tags are snippets of JavaScript which collect and send data about a web page and page visitors to third-party vendors who provide digital marketers with marketing data and services.

Benefits of the STREAM Integration

As a Certified Partner, ForeSee can now offer marketers and agencies fast and simple installations of their tags through TagMan's "Drag and Tag" STREAM partner library. In turn, ForeSee clients can more accurately track campaigns and measurement tactics. Because ForeSee's tags have been tested and verified to run smoothly through the TagMan container, ForeSee clients can deliver a better experience for their customers without worrying about malfunctioning tags or tedious tag testing.  

Ron Brien, SVP of Marketing for TagMan says, "By integrating into the fast-growing TagMan STREAM Partner Program, ForeSee joins a select ecosystem of leading digital marketing agencies, and ecommerce companies which have strengthened their offering and further enhanced the reach and capabilities of our Tag Management and Marketing Data platform for high-performance tag management for any platform, device or marketing channel."

"Tag management is top-of-mind for many of our clients, so becoming a TagMan Certified Premium Partner was definitely a priority for us," said Larry Freed, President and CEO of ForeSee. "Our clients understand the long-term value of a satisfied customer, and our partnership with TagMan will make it easier for them to implement ForeSee's proven customer satisfaction measurement technology."

ABOUT FORESEE

As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.foresee.com for customer experience solutions and original research.

ABOUT TAGMAN

TagMan is the first, most advanced and most used universal tag management system. TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 250 ecommerce websites globally leverage TagMan to implement, manage and monitor all digital tags and online marketing technologies through an easy to implement, self-service interface while proactively managing ePrivacy and Do Not Track compliance. Clients include Travelocity, Virgin Atlantic, Kellogg's, Air New Zealand, and Vodafone. Find out more at http://www.tagman.com.

CONTACT:
Sarah Allen-Short
sarah.allen-short@foresee.com
+1-734-327-3852

 

 

 

SOURCE ForeSee



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