HO CHI MINH, Vietnam, Aug. 22, 2016 /PRNewswire/ -- After receiving his Bachelor of Meteorology degree from the University of Vietnam, Nguyen Quang Ngoc took the most logical career path and secured a position with a government organization that used his ample knowledge and skills in weather forecasting and studying air patterns.
After working in that capacity for several years, Ngoc's friend gave him a copy of Rich Dad Poor Dad, the classic 2000 book by American businessman, author and investor Robert Kiyosaki. Reading and taking to heart the book's timeless concepts about achieving success via ownership of high value assets that produce cash flow set Ngoc on a course that would change his own life – and ultimately the lives and careers of thousands of his fellow Vietnamese.
Ngoc began creating his own success story in a very organic way – by tapping into his knowledge of nature and weather patterns and applying the powerful metaphors inherent in those concepts to helping people market their businesses. Over the past five years as a self-development trainer, he has worked with 14,000 students and entrepreneurs ranging in age from 27-40. Some are like Ngoc was, seeking to get out of the daily grind of being an employee and start their own businesses, while others seek his expertise to help take their established businesses to a higher level.
Drawing on Ngoc's powerful coaching, one of his students launched a yoga instruction studio and now teaches a total of 10,000 students, while another has helped 40,000 parents understand new, less violent approaches to child discipline. The first essential thing that students seek from Ngoc is a change in mindset – and a realization that they have the ability to control their own destiny and become successful.
Ngoc draws on his scientific background to explain the parallels between the natural principles behind real hurricanes and his Marketing Hurricane Model: He considers an effective marketing campaign like a hurricane which needs to go through five stages:
--Create the ocean. In this early stage, data is collected and money is secured.
--Heating up. The condition that forms a hurricane is the sea surface temperature, which must be higher than 26 degrees Celsius. The connection between buyer and seller must be warm enough.
--Get to the vortex. Low pressure is created so the air moves to the center to create the vortex. Normally in marketing, people trigger this by offering something big upfront.
--Transformation. In nature, this phase is where water vapor transforms to water drops; in marketing, this translates to selling things, delivering value, getting the money.
--Release. In this phase, Ngoc says, "We can see people buy the product, become happy with it and begin referring friends, which keeps more people coming and buying more."
Realizing that a positive mindset helped bring positive and lucrative financial and personal growth results into this life, he became a major enthusiast of the film and book The Secret by Rhonda Byrne. He began sharing the book and film with many people in Vietnam via personal contacts and websites and blogs. When a publisher secured the licensing rights to do a Vietnamese translation, they called Ngoc to create it.
While developing his training and marketing business, Ngoc also became aware of another crucial niche that had yet to be tapped into by businesses in Vietnam: email marketing solutions. He had experienced the value of this in the wake of the many large seminars he had attended. When he returned home, they kept in touch with him and provided special content with regular and sometimes even daily messages. Sensing the need for Vietnamese business owners to use these solutions to grow their companies, Ngoc launched the groundbreaking service SendMass.
"I consider what I do on behalf of others to be enlightening work," Ngoc says. "When people come to me, I am here to help them understand business and marketing from a deeper perspective. I get great joy knowing that I have helped them see the big picture of how my marketing techniques can help them take the initiative in their businesses and help them achieve their goals and success in life."
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SOURCE Nguyen Quang Ngoc