Former Nokia Communications Executive Laurie Armstrong Joins MWW's Technology Practice as Senior Vice President, Mobile Industry
Armstrong Brings High-Tech and Wireless Industry Expertise to MWW's Technology Team
NEW YORK, Oct. 16, 2012 /PRNewswire/ -- MWW (www.mww.com), one of the top ten global independent public relations firms, announced today that Laurie Armstrong has joined the firm as senior vice president of MWW's technology and digital content practice. Former Director of Communications for Nokia, North America, Armstrong will oversee MWW's technology team focusing on mobile devices, applications and services.
Armstrong comes to MWW with nearly 15 years experience in the wireless and high-tech industries, including her own communications consulting business and a successful career at Nokia. As head of communications at Nokia, North America, she led strategy and implementation of all aspects of communications and public relations, including social and traditional media relations, employee engagement and internal communications, consumer product launches, corporate reputation, CSR and thought leadership campaigns. Throughout her career at the company, Armstrong was based in Silicon Valley, Dallas, New York, Ottawa, and briefly at the company's headquarters in Helsinki, Finland.
"Laurie brings a valuable combination of a client-centric point of view, sharp communications instincts, strong relationships with top media and industry influencers, and in-depth, subject matter expertise of the mobile industry," said Michael W. Kempner, president and CEO, MWW.
"As a key member of our technology leadership team, Laurie's ability to merge her internal experience, with true mobile technology industry expertise will be invaluable to clients looking to accelerate their relevance among key stakeholder groups," said Ephraim Cohen, executive vice president and practice head for the technology and digital content industry group at MWW.
MWW's technology and digital content practice is driven by expertise that focuses on how consumer electronics, enterprise IT and digital content have become fully integrated. The team delivers 360 degree expertise combined with meaningful influencer relationships and true subject matter knowledge, finding the influencers that are most relevant to brands and engaging with them in meaningful dialogue. MWW's technology practice works with leading brands such as Samsung, Eventbrite, NQ Mobile and ANCILE Solutions, among others.
While at Nokia, Armstrong also helped create a world-class social media program to support new product launches and stronger community and social engagement; established Nokia's first-ever Industry Analyst Relations Program in North America; and was Nokia's brand, marketing and PR lead for an industry association that established the Wi-Fi standard and universal brand. Armstrong began her career in event management and marketing/communications with the National Capital Region Billy Graham Mission and Vienna Systems (a high tech company that was later acquired by Nokia).
Armstrong earned her Bachelor of Arts degree in Social Sciences at Carleton University.
MWW is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
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