Former Sports Agent Reveals Negotiation Tricks In New Book

ATLANTA, Sept. 8, 2014 /PRNewswire/ -- Molly Fletcher has learned a lot over the past two decades while negotiating an estimated $500 million worth of deals on behalf of hundreds of the world's premiere athletes, coaches and television commentators.  She reveals the strategies, tips, and insights that have made her wildly successful first as a sports agent and now as a corporate consultant and keynote speaker, in her newest book, A Winner's Guide to Negotiating: How Conversation Gets Deals Done (McGraw-Hill, September 19, 2014).

With candor and vision, Fletcher reveals the following:

• The 5 things all great negotiators do that you can too.
• Lessons learned from negotiating in the sports world that are applicable to the business world of lawyers, entrepreneurs, executives, salespeople, financial consultants, and real estate agents.
• How to set the stage for a deal and employ "360-degree awareness" to come out ahead.
• How she navigated through the challenges of representing Hall of Fame athletes, Emmy-winning broadcasters, and title-winning coaches such as NFL great Joe Theismann, Cy Young winner John Smoltz, top NCAA coaches Tom Izzo and Billy Donovan, NBA champion coach Doc Rivers, PGA Tour champion Matt Kuchar, and popular television broadcasters Erin Andrews and Ernie Johnson Jr.
• The steps one takes to build and grow relationships in a competitive business landscape.
• How to use – or avoid – technology, social media, and email when negotiating.

Dubbed "the female Jerry Maguire," by CNN, she also shows the impact of gender in negotiating. She knows what it is like to operate in a male-dominated industry and offers professional advice to women on how they can negotiate their way to the top.

Fletcher knows the dynamics and sensitivities that can turn a deal around in an instance and she shares many unique stories that teach us how to connect with -- and gain the respect of -- powerful people.  She shares the people skills that are needed to drive a relationship-based negotiation and shows which words and deeds trigger results more than any others.

"If you learn nothing else from me," writes Fletcher (www.MollyFletcher.com), "know this: effective negotiation is a conversation, a relationship, a rhythm built over time. At the heart of my success is managing relationships well so that conversations keep going, stay open, and spark more conversations because the seeds of your next negotiation are planted in the one you are doing right now."

Media contact: Brian Feinblum, Chief Marketing Officer/Senior VP at MEDIA CONNECT, 212-583-2718 [email protected]

SOURCE Molly Fletcher