Fortune 100 Veteran Richard Braddock Joins Zaycon Foods as Chairman

SPOKANE VALLEY, Wash., Sept. 4, 2014 /PRNewswire/ -- Zaycon Foods™, a five-year-old drive-through bulk grocery business currently delivering farm-fresh foods directly to nearly 400,000 customers via 1,400 delivery locations in 48 states, announced today that veteran Fortune 100 executive Richard Braddock has assumed the new position of chairman of the board and will make a significant investment in the company. Braddock views Zaycon's bulk buying power, low prices, and no-stores-needed model as a blueprint for major growth and diversification, including expansion into additional food and non-food products.

Braddock's background spans 19 years at Citicorp, including three years as president and chief operating officer; one year as CEO of Medco Containment Services; two years as non-executive chairman of True North Communications; four years as chairman of private equity firm MidOcean Partners; and six years as chairman and CEO of Priceline.com. He joined New York's home-delivery grocery business FreshDirect in 2005 as chairman and served as chairman and CEO from 2008 to 2011, helping grow revenues to $300 million in New York City alone.

Zaycon Foods – which will generate nearly $18 million in gross revenues in 2014 – allows consumers to place pre-paid online orders for caseloads of fresh meat, seafood, dairy and produce. The company dispatches refrigerated trucks filled with farm-fresh foods to designated "event" locations on specific days and unloads orders directly into customers' vehicles.

This simple business model allows customers to leverage the power of bulk buying usually unavailable to individuals and families, letting the customer demand high-quality foods at discount pricing. Customers pay wholesale prices thanks to the bulk quantities and radically reduced processing and handling, with a typical 50% savings compared to standard retail rates. Zaycon's model also provides customers with food of unparalleled quality and freshness; their network of refrigerated trucks means direct delivery of foods to customers without warehousing and additional handling delays.

At one of Zaycon Foods' recent chicken breast sales events in Idaho, the company served cases of chicken to 1,600 cars in just six hours, reflecting high demand for the concept.

"Zaycon has created a unique and viable business model that has all the ingredients for substantial growth, including online ordering, farm-fresh foods, significant consumer savings, and the ability to avoid the overhead associated with building physical infrastructure in hundreds of cities," Braddock said. "In the past 18 months, with limited resources, the company has tripled its customer base, tripled the number of delivery sites, and expanded its product mix. Zaycon is also one of the most effective users of social media marketing to build its loyal customer base. This is just the tip of the iceberg in its growth potential and a major reason that I decided to become involved."   

"Rick's participation in our business will help accelerate our growth, attract new talent, and build a board that can provide vital strategic guidance to take us to the next level," said Zaycon co-founder and CEO Mike Conrad. "This is a strong vote of confidence from a man with deep experience in both the food and general business space, and an impressive track record in growing other companies."

About Zaycon Foods

Now delivering to nearly 400,000 registered users at more than 1,400 locations across 48 states, Zaycon Foods is "How Smart Families Buy Big & Save Big." The innovative company offers families a better way to save on fresh meat, fish, produce and dairy items by selling in bulk directly from refrigerated trucks. The trucks make local deliveries in the parking lots of churches, businesses and schools, enabling consumers to save an average of 50% when compared to standard retail prices. Customers are alerted to upcoming delivery dates in their area by email and social media, and place orders online via a fast and simple process. Founded in 2009, Zaycon Foods is headquartered in Spokane Valley, Washington. For more information, visit www.zayconfoods.com. 

SOURCE Zaycon Foods