PALO ALTO, Calif., Sept. 15, 2016 /PRNewswire/ -- ZenIQ™, the first prescriptive Account-Based Marketing Management Platform, announces today that Mark Ogne has been appointed to the role of founding Chief Marketing Officer. In this capacity, Mark will scale ZenIQ revenue and platform adoption through marketing, channel development and public thought leadership.
"We're so fortunate to have Mark on board," states Srihari Kumar, Founder and CEO at ZenIQ. "He's recognized worldwide as a top ABM thought leader, partner to dozens of ABM platforms and agencies, and thousands of B2B marketers. His work has paved the path for those who want clear and proven strategies to achieve 'high-performance ABM,' precisely where ZenIQ is heading."
Mark's a marketing veteran with global experience and now 6 startups under his belt. His forte is to develop revenue traction using marketing strategy, analytic rigor and rapid execution across social media, digital marketing, content marketing, demand gen and marketing partnerships. Applying these skills, Mark has achieved 2 exits including an IPO - scaling a $350M ARR business in two years. Recognized for innovation and results oriented approach, Mark is the founder of the Account-Based Marketing Consortium, winner of the "Top 50 Twitter #EmployeeSEAL Award for #Leadership," contributor to the NYC bestselling book "The Social Employee," is committee chair for the Direct Marketing Association International ECHO Awards Board of Governors, and is an advisor to three startups.
"ZenIQ is the eye of a perfect storm," explains Mark. "So many of the capabilities necessary for high-performance ABM are for the first time available to ZenIQ clients. Our platform is the only ABM platform purpose-built to partner with and connect to existing CRM, Marketing Automation, ABM ad delivery, and sales enabling platforms so marketers can trigger and automate richer data, deeper engagement, and coordinated messages and touches across teams and platforms."
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ZenIQ delivers the Actionable Insights, Targeting and Orchestration across your sales and marketing teams necessary to drive Volume, Velocity & Value to your target account pipeline. Today, marketers and their sales counterparts can craft custom plays to scale construction and execution of high-performance ABM programs that automate and trigger richer data, deeper engagement, and coordinated messages and touches across teams and platforms.
Using a single GUI interface, entire teams can construct marketing plays to Enrich database completeness, accuracy and consistency, Expand roles and people you should be engaging with at each target account, Engage target accounts with coordinated cross-channel touches and orchestrate higher account level engagement.
About The Account Based Marketing Consortium
The Account-Based Marketing Consortium is an organization comprised of the largest and most innovated ABM platforms and agencies from across the globe. Our purpose is to expand the market for and application of High-Performance ABM strategies. To date, we have connected with 2,500 B2B marketers across five continents and produced the first-ever primary research and content define the path to achieve High-Performance.
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