2014

Four Loko Debuts Three New Flavors XXX Limited Edition and Two Four Loko Flavors Added to Product Line

CHICAGO, April 17, 2012 /PRNewswire/ -- Phusion Projects, LLC today announced the arrival of its latest Four Loko XXX Limited Edition flavor – Strawberry Lemonade – and two new Four Loko flavors – Coco Loko and Peach. The three products will begin appearing on store shelves later this month.

(Photo: http://photos.prnewswire.com/prnh/20120417/NE88631)

Strawberry Lemonade replaces the current Four Loko XXX Limited Edition flavor, Blueberry Lemonade.  Four Loko's XXX Limited Edition series was created to meet consumer demand for new products by providing a single new flavor every few months. 

Coco Loko, a coconut-flavored variety, and Peach are the two hottest flavors in the spirits world and Phusion will be adding them to the Progressive Adult Beverage category as part of the of the Four Loko product line just in time for summer. Blue Raspberry and Orange Four Loko will be retired from the product line, as will Blueberry Lemonade.

"We are continually improving our product line and the flavor profiles that we give to consumers," said Chris Hunter, one of the co-founders of Phusion Projects. "Fans of Four Loko continue to have a variety of choices for how to enjoy our products. These three new flavors have all been specifically requested by our fans and are just the latest in a variety of innovative product introductions coming from Phusion Projects."

As with all Phusion Projects products, the new flavors are flavored malt beverages that do not contain caffeine or other stimulants. These three products are 12% ABV and come in 23.5-ounce cans.

For more information on our corporate initiatives, visit the Phusion Projects Facebook page.

About Phusion Projects

Phusion Projects, LLC is a Chicago-based alcoholic beverage company that sells its products – including Four Loko, Four MaXed and Earthquake – nationwide.  From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com. In addition, we encourage you to learn the facts about Four Loko at http://www.phusionprojects.com/factvsfiction.html.

Media Contacts:


Caroline Friedman

Chris Short

312-596-3418

888-901-6344

caroline.friedman@bm.com

cshort@phusionprojects.com

SOURCE Phusion Projects, LLC



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http://www.phusionprojects.com

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