NEW YORK, Oct. 25, 2012 /PRNewswire/ -- For a small business owner, securing local media coverage can be a powerful way to reach a large communal audience, engage an existing customer base and gain critical exposure that could ultimately lead to foot traffic, web traffic or both. Recognizing the importance of traditional media coverage as a part of a broader small business PR strategy, however, is only the first step.
In a recent article on PR Newswire's small business PR Toolkit, PR consultant and author, Dan Janal, believes small business owners should do their "media" homework first. In "Strategies for Small Businesses to Gain Local Media Coverage," Janal suggests several ways that small businesses can better position themselves to gain local media exposure and also offers pointers on what to do to leverage and extend the life of such coverage.
To read the full article, visit http://bit.ly/TICEIJ.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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