Foursquare: the Craze Taking Over the World Goes to the North Pole!

MANCHESTER, England, April 7, 2010 /PRNewswire/ -- The CEO of Carole Nash (http://www.carolenash.com/ ) is breaking the boundaries of technology and is aiming to become the first person to 'check in' at the North Pole.

It's to be a polar expedition like no other, where the mobile game wholly reliant on a smart phone's GPS signal goes way beyond simply identifying your location in a local coffee shop.

David's challenge has been made all the more exciting by the emergence of a mystery competitor, an unnamed 16-year-old American skier. David and the unnamed skier will both be racing against the clock to make it to the North Pole in time to claim the check in and get their hands on the most coveted Foursquare badge ever: the North Pole badge.

Checking in with Foursquare has become a huge craze across the globe, allowing people to explore the city they live in, discovering hidden gems and unlocking special badges. Growing at an exponential rate every day, Foursquare has become the most up-and-coming social network in the world, with a faster growth rate than Twitter.

By checking in to a location using a smart phone's GPS signal, you let your friends know exactly where you are in the world. David is going to be doing this to the extreme, letting his friends, family and all his supporters know that he has accomplished his mission to get to the North Pole!

Says David: "To be able to check in at the North Pole with Foursquare would really add an element of fun and I will give it my very best shot to win Foursquare's North Pole badge. This is a great personal challenge for me but more importantly let's not forget this is also in aid of two fantastic causes - Riders For Health and (BASIC) - which are close to our hearts and those of our customers."

Will David make it to the North Pole and be the first person to relay his coordinates via GPS? Follow his journey at http://northpole.carolenash.com/ and watch out for the first ever check in with Foursquare at the North Pole.

    Contact:

    Andy Loynes

    Address:
    Pure Marketing Communications
    31 Nelson Street
    Bury
    Lancashire
    BL9 9BL

    Phone: +44(0)161-280-1433 or +44(0)7855-345108
    Fax: +44(0)161-280-7192
    Email: [email protected]

SOURCE Carole Nash