JUNO BEACH, Fla., June 30, 2017 /PRNewswire/ -- Florida Power & Light Company (FPL) today announced it was named among the 2017 Most Trusted Brands, according to a nationwide study conducted by Cogent Reports™, a division of Market Strategies International. The Utility Trusted Brand & Customer Engagement Residential study indicated FPL is the most trusted electric provider in Florida, and ranked fifth among its electric utility peers nationwide. This is the fourth consecutive year the company was recognized by Cogent Reports as being one of the top performing utilities. Most recently, FPL was also recognized as a 2017 Environmental Champion among the nation's largest electric and gas utilities for its exceptional dedication to the environment.
"We are honored to be recognized once again as a leading electric provider in the state and nation," said Eric Silagy, president and CEO of FPL. "This is a result of the dedication and hard work of our nearly 9,000 employees who are committed to delivering award-winning customer service, best-in-class reliability and electric bills that are among the lowest in Florida and approximately 25 percent below the national average."
Cogent Reports' study benchmarks the brand performance of 130 U.S. electric, natural gas and combination utilities on a quarterly basis among nearly 60,000 residential customers. The brand trust index is based on 35 rating questions on factors ranging from emotional attachment to management performance. The utilities designated as 2017 Most Trusted Brands scored 40 points higher on brand trust when compared to their industry peers.
"Building a brand that customers trust and offering products and services customers will use are some of the latest challenges utilities are experiencing," said Chris Oberle, senior vice president of Market Strategies International. "Our research shows that high brand trust benefits shareholders and stakeholders, and positions utilities as credible players in shaping the evolving utility market."
Source: Market Strategies International Cogent Reports™ Utility Trusted Brand & Customer Engagement Residential study, June 2017.
Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving approximately 4.9 million customer accounts or an estimated 10 million people across nearly half of the state of Florida. FPL's typical 1,000-kWh residential customer bill is approximately 25 percent lower than the latest national average and, in 2016, was the lowest in Florida among reporting utilities for the seventh year in a row. FPL's service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among all utilities nationwide. The company received the top ranking in the southern U.S. among large electric providers, according to the J.D. Power 2016 Electric Utility Residential Customer Satisfaction StudySM, and was recognized in 2016 as one of the most trusted U.S. electric utilities by Market Strategies International. A leading Florida employer with approximately 8,900 employees, FPL is a subsidiary of Juno Beach, Florida-based NextEra Energy, Inc. (NYSE: NEE), a clean energy company widely recognized for its efforts in sustainability, ethics and diversity, and has been ranked No. 1 in the electric and gas utilities industry in Fortune's 2017 list of "World's Most Admired Companies." NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world's largest generator of renewable energy from the wind and sun. For more information about NextEra Energy companies, visit these websites: www.NextEraEnergy.com, www.FPL.com, www.NextEraEnergyResources.com.
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SOURCE Florida Power & Light Company