Franchising Thought Leader Explains Winning Formula for Franchise Sales Breakthroughs in the Recession

LITCHFIELD, Conn., Sept. 10 /PRNewswire/ -- Historically in a recession when larger numbers of people are forced to change careers, franchising thrives. This recession is different. In today's recession, most franchise systems have not been able to add new units and are struggling to grow despite the large number of interested candidates.

Why?

Joe Mathews, founder of the Franchise Performance Group and author of Amazon's best-selling book on franchising, Street Smart Franchising, just released a new e-book co-written with fellow franchise consultant Thomas Scott that documents how franchise buyers have changed and details a new approach to franchise sales that creates breakthroughs.

Franchise Sales Tipping Point: 10 Keys to Creating a Breakthrough in Franchise Sales is available free to download from www.franchiseperformancegroup.com. Mathews, Founding Partner of Franchise Performance Group (FPG), believes we are entering into a new time where many of the old rules of franchise sales no longer apply.

"Yesterday's winning formula is tomorrow's failed strategy," said Mathews. "The franchise buyer today is different than in the past and this has changed the game forever.  Franchisors need to change with the game."

Mathews, a 25-year franchise sales veteran, has worked closely with such iconic franchise brands as Subway, Great Clips, and Snap on Tools.

"After 25 years of studying franchise sales, we know from time to time, sudden shifts occur which can derail franchise sales programs," said Mathews. "Franchisors who adapt to these changes first often experience a huge advantage over their competition.  The ten keys outlined in this e-book will alert franchisors about what they need to do to stay ahead of the new curve."

About The Franchise Performance Group

The Franchise Performance Group, founded by Joe Mathews in 2002, has worked such iconic chains as Subway, Great Clips, Meineke, Dunkin Donuts, and many others.  Mathews specializes in the area of franchisee recruitment, sales, and franchisee performance.  He is a regular presenter at IFA conferences and is an instructor with the ICFE (Institute of Certified Franchise Executives).  Mathews is author of four books, Street Smart Franchising with Don Debolt and Deb Percival, Franchise Sales Mastery, The Meaning of Life Project, and Franchise Sales Tipping Point.

For more information, visit www.franchiseperformancegroup.com

SOURCE Franchise Performance Group