Francis Moran & Associates will bring B2B technology to market

Seasoned and varied team of marketers launch global marketing strategy practice and new blog dedicated to principle that great technology deserves great marketing

OTTAWA, Feb. 1 /PRNewswire/ - Bringing together a team of seasoned marketers who have worked around the globe, the marketing strategy practice  Francis Moran & Associates today launched a consultancy that will provide business-to-business technology ventures with the strategic counsel required to make their innovations successful in a highly competitive marketplace.

Passionate about both technology and marketing, Francis Moran gathered together some of the best and brightest of the marketers he's worked with over his 30-year career to form the new consultancy. Moran is an insightful marketing and public relations strategist, an expert writer and a seasoned veteran of the specific challenges of helping B2B technology companies engage with their marketplace and those who influence it. He is the founder and managing partner of inmedia Public Relations, a 12-year old agency exclusively focused on media and analyst relations for B2B technology companies that will continue to operate under Moran's leadership.

"For as long as I've worked in technology, I've watched companies struggle with higher-level strategic marketing," said Moran. "Some of these organizations have had internal resources to drive the strategy that governs their marketing activities, but a lot of them lacked a chief marketing officer and as a result their marketing activities took an ineffective scatter-gun approach. It's unequivocal that in order to succeed, B2B technology requires superb marketing both at a strategic level and in tactical execution.

"With Francis Moran & Associates, we will fill that market need by acting as a virtual CMO for those organizations where establishing one internally is impractical, and as a council of marketing experts in various disciplines - commercialization, communications strategy, training and sales research, media relations, agile product development and brand management among them - to augment existing marketing resources, whether they're internal or external," continued Moran. Associates are based in both North America and Europe and have vast experience bringing technology to market around the world.

Francis Moran & Associates will specialize in working with new and established technology ventures that want to accelerate revenues, seize new market opportunities, build effective channels and succeed in a fast-moving and competitive environment, and it will do so in a global context.

Concurrent with the launch of the consultancy, Moran is restriping and expanding the scope of the successful inmedialog blog that has operated for nearly four years. Moving to the URL www.francis-moran.com, the reconstituted blog will examine the challenges in bringing B2B technology to market. Associates and like-minded experts will regularly share best practices, stories of how the successful marketing of technology creates brilliant and valuable companies, and continuously investigate the state of the ecosystem necessary to successfully bring technology to market. The new blog will build on the success of inmedialog, one of the top-50 marketing blogs in Canada and a long-standing member of AdAge's Power150.

The blog launched today, and tomorrow will start an editorial series that examines the state of the B2B technology marketing ecosystem in the United States, Canada and Britain. Based on more than 20 interviews with entrepreneurs, technology transfer experts, venture capitalists and others, the series Francis Moran & Associates will examine what is working and what is missing in the go-to-market ecosystem for technology companies in each of these three jurisdictions.

SOURCE Francis Moran & Associates