NEW YORK, Sept. 20, 2016 /PRNewswire/ -- Frank + Oak, North America's fastest growing lifestyle brand today launched its first-ever womenswear line. The inaugural fall collection, which includes tees, sweaters, blouses, skirts, dresses, pants, outerwear and accessories designed for female silhouettes, is now available online only.
"This first collection is a tribute to the strong, entrepreneurial, creative and independent women in our lives," says Ethan Song, CEO and Co-Founder of Frank + Oak. "After years of having female customers who incorporated our menswear into their wardrobes, we wanted to honour them by creating a collection that draws inspiration from their lives and style, but was just for them."
The addition of womenswear marks the brand's continued dedication to providing considered style and a memorable shopping experience. The collection's aesthetic remains true to Frank + Oak, which has built a reputation as the brand for creative and entrepreneurial Millennials. It features clean silhouettes with thoughtful details and an effortless approach, demonstrating an urban sensibility through uncompromising versatility.
The line also brings the brand back to its e-commerce roots, with the initial collection offered primarily online. Shoppers will get the opportunity to see the pieces up close and shop the collection through a series of pop-up events in major cities including Montreal, Toronto and New York. The Frank + Oak Women pop-up locations will be disclosed seven days prior.
The collection features elevated basics and standout pieces available at affordable price points. Highlights of the collection include the Cotton Boy Crewneck Tee ($22), an assortment of Lurex Socks ($12), the Lofty Merino Wool Crewneck Pullover ($75), the Raglan Fleece Dress ($75), the Oversized Oxford Shirt ($55), High Waist 90's Ankle Jean ($95), the Bomber ($145) and the Leather Crossbody Bag ($255). Additional styles will be added through the month of October and a holiday collection will be launched early November.
In celebration of the pioneering and entrepreneurial women that inspired the collection, Frank + Oak has also launched a series of short films that highlight the achievements of women in the community. The first video of the series features Jennifer Puno, a young and creative female entrepreneur from LA who co-founded Map (Instagram @madewithmap), an online platform that celebrates people and their journeys by mapping the world with photos. Earlier this summer, she also launched I Love Creatives, a digital classifieds website connecting talented individuals in the creative community. Her video is now available to view at https://www.frankandoak.com/notes/introducing-frank-oak-women-5450. Additional videos featuring other inspiring females will be released in the coming month.
To purchase or view the collection in its entirety, visit frankandoak.com/women. Frank + Oak is offering free shipping on all online orders of pieces from the womenswear collection until October 15 in Canada and the US.
Download high-res off-figure images of the collection at https://flic.kr/s/aHskJcr3RP
ABOUT FRANK + OAK
Offering style and advice for the moments that matter, Frank + Oak is a destination for customers who want to live and dress well. By coupling considered product design with advice through immersive digital, in-store and content experiences, Frank + Oak has transcended its role as a retailer and is redefining the shopping experience. Constantly evolving and looking towards to the future, Frank + Oak offers premium design and world class customer service to its growing ranks of 2.5 million members. You can experience the Frank + Oak brand through frankandoak.com, shipping to over 40 countries worldwide and 15 Frank + Oak stores across North America.
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SOURCE Frank + Oak