Frannie Danzinger Joins Bizo to Further Fuel the Company's Growth
Ad industry veteran to lead strategic account development and media strategies for the world's largest business audience marketing platform, joins company during a period of triple-digit run-rate growth
SAN FRANCISCO, Jan. 31, 2012 /PRNewswire/ -- Bizo, the global leader in business audience marketing, today announced that Frannie Danzinger has joined the company as director of marketplace development. A well-known creative media strategist with a local and national skill base in media research, strategic planning, media placement, creative idea development and media negotiations, Danzinger brings more than 20 years of experience in the business-to-business and consumer media environments to Bizo.
Prior to joining Bizo, Danzinger spent more than 14 years at gyro (formerly HSR Business to Business and GyroHSR), a leading business-to-business advertising agency. Most recently, she led gyro's global media strategy practice as the senior vice president of media. Danzinger was instrumental in gyro's media business expansion, growing overall media revenue by more than 250 percent and building a global media team of 20. Key media clients included Lincoln Financial Corporation, Dymo, Pitney Bowes and PNC. Prior to this role, Danzinger founded ProMedia LLC, where she served as president and media director. While running ProMedia, Danzinger was instrumental in establishing first-to-market media ideas for clients such as Flight Options, Avantair, Cleveland Grand Prix and Duke Energy, while exceeding expected ROI benchmarks. Before launching ProMedia, Frannie was associate media director at Wyse Advertising in Cleveland.
Danzinger joins Bizo during a time of explosive growth for the company. Bizo also announced today that the company ended 2011 with an annual run rate of over $18 million, increasing its year-over-year Q4 run-rate by 133 percent, and recorded its 6th consecutive month of accelerating growth. Over 400 leading brands are now using the Bizo platform to reach their target audiences online, and the company also grew its targetable audience of online business professionals to 100 million uniques each month, through the addition of more than 800 new publisher partners including Forbes, Crains B2B, PC World and Thomson Reuters. Last quarter, the company was ranked the fourth fastest-growing private company in the Bay Area by the San Francisco Business Times.
"Over the past few years, the brands we support have grown increasingly hungry for new and better ways to reach their audiences and build their brands online. Given our position in the business audience marketing ecosystem, Bizo is uniquely positioned to help marketers access and reach precisely targeted business audiences at scale," said Russell Glass, CEO of Bizo. "Attracting heavy-hitting industry talent such as Frannie is a testament to the company's momentum and the huge opportunity we see to extend our leadership in the market over the coming years."
Bizo is how marketers reach and engage business professionals, wherever they travel online. Bizo can precisely target more than 100 million professionals around the world, including more than 80 percent of the U.S. business population. This unprecedented reach and targeting gives marketers cost-effective access and insight into business professionals – the most valuable online audience segment. Simply put, Bizo knows business audiences. More than 400 leading brands including AMEX, Monster, Salesforce.com, Microsoft, and FedEx count on the precise display ad targeting, social media measurement, and deep audience analytics that the Bizo Audience Marketing Platform provides to successfully execute their branding and direct response initiatives.
For more information on Bizo, or for a free look at the Bizographic make-up of your website audience, visit www.bizo.com.
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