FreakOut, Inc. Offers a New Solution to Mobile-to-Offline Attribution
NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Dobleas' parent entity FreakOut, Inc., the leader in digital advertising and data management, is pleased to announce the latest version of its proprietary DMP(*1), MOTHER. The mobile marketing channel generates great synergy when combined with the off-line channel, however measuring its effectiveness quantitatively has been historically challenging. As a leader in the industry, FreakOut, Inc. has been able to uncover new ways of eliminating mobile attribution challenges and push digital attribution to a new groundbreaking point.
MOTHER now enables marketers the ability to deliver a more personalized mobile message based on a consumer's off-line and online behaviors as well as track its cross-channel effectiveness. Through an integration of a MOTHER SDK (*2) on a mobile app, MOTHER creates audience segments and measures off-line visits for opt-in users via communication with beacons placed at participating off-line locations. "With MOTHER, we now have the ability to unlock amazing potentials for off-line-to-online campaigns with reliable data and measurement," says Yuzuru Honda, Founder and CEO of FreakOut. "If trends continue to show traditional media shifting to connected devices and new media channels bridging the gap to offline, we will finally be able to close the loop on omni-channel marketing execution." Dobleas, Freakout's global mobile arm, will also be rolling out the same functionality across their mobile programmatic media buying and DMP offering.
(*1) Data Management Platform
(*2) Software Development Kit
About FreakOut, Inc.
Freakout, Inc. is the first Demand Side Platform (DSP) and a programmatic media leader in Japan. Its proprietary platform enables marketers to buy real-time impressions across the leading display Ad Exchanges and enhances programmatic media buying by offering Data Management Platform (DMP). FreakOut, Inc. empowers more than a hundred agencies and hundreds of top brands in various industries including CPG, e-commerce, mobile communications, finance, travel, and beverage.
About Dobleas
Headquartered in New York City, Dobleas (www.dobleas.com) is a mobile advertising technology company that powers a true mobile Demand Side Platform (DSP) with a Data Management Platform (DMP). Leveraging its proprietary cross-device capabilities, marketers and advertisers can deliver highly targeted messages across leading RTB mobile supply sources and across multiple screens. Founded in 2012, Dobleas is a subsidiary of FreakOut, Inc., a digital marketing company that pioneered the first DSP in Japan.
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SOURCE FreakOut, Inc.
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