NEW YORK, March 27, 2013 /PRNewswire/ -- Global public relations leader Porter Novelli announced today that Fred Shank has joined the New York office as senior vice president in the consumer practice.
"Fred has considerable experience in bridging the worlds of brand and corporate public relations," said Darlan Monterisi, executive vice president, managing director of Porter Novelli's New York office, and to whom Shank will report. "He offers a deep, strategic understanding of how to create dialogues between brands and organizations and their individual stakeholder groups, a non-negotiable skill in today's highly fragmented communications environment."
Shank joins Porter Novelli from Edelman, where he spent nearly four years as a vice president, providing strategic and account leadership on the HEINEKEN USA, Starbucks, Kraft and Citi businesses. Prior to Edelman, Fred spent more than four years with Whole Foods Market as its director of public relations and public affairs for the Northeast, North Atlantic and Mid-Atlantic regions.
Earlier in his career Shank spent two years as public information officer with Lambda Legal Defense and Education Fund, developing strategy and messaging, as well as conducting media relations, for a range of its litigation and education programming. Shank began his career holding account management and media relations positions with SFX Entertainment, Octagon Marketing and Fresno State Sports Information.
"I am thrilled to join Porter Novelli, a firm highly regarded in the industry for its deep understanding of and insight into audience behavior," said Shank. "When we match those insights with unique and ownable programs to create relevant and compelling dialogue, we help clients connect with their target audiences and drive business results even greater than imagined."
Shank earned a B.A. in arts & sciences from the University of Kentucky, and attended the Institute of Culinary Education for its professional culinary arts program.
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Porter Novelli