Frederick's of Hollywood Celebrates Anniversary of Introducing Black Lingerie to America Lingerie legend pays homage to 67 years of seduction

HOLLYWOOD, Calif., April 11, 2013 /PRNewswire/ -- When Frederick Mellinger founded Frederick's of Hollywood in 1946, he wasn't afraid to take risks. He established a reputation for pushing fashion boundaries when he introduced black lingerie to the United States. It would become one of the intimate apparel industry's most coveted, must-have staples. To honor the heritage of fashion's favorite unmentionable, Frederick's is celebrating 67 years of black lingerie.

(Logo:  http://photos.prnewswire.com/prnh/20080610/LATU547LOGO)

In commemoration of the anniversary, the lingerie purveyor is hosting a specially curated online shop, The Black Lingerie Legacy Collection. The selection is a testament to the vision and creativity that established the Frederick's name as a preeminent brand in intimate apparel. The Black Lingerie Legacy Collection features some of Frederick's most popular styles. The look and feel is luxurious. The fit is perfection. The designs are ultra-sexy. The online shop will be live on April 11th through April 14th with 20 percent off all items in the collection.

To illustrate the evolution of black lingerie from a naughty taboo to a staple in every stylish woman's wardrobe, Frederick's has engaged four West Coast fashion bloggers to participate in the "Black Lingerie Blogger Challenge".  Each blogger was given items from the Legacy Collection and challenged to style them as outerwear. Their final outfits will be revealed on April 11 th  at www.fredericks.com. Frederick's is also releasing a must-see video which pays homage to 67 years of seductive black lingerie. The video can be seen at www.fredericks.com.

"We are very proud of our heritage," said Frederick's of Hollywood Chief Marketing Officer, Tracy McCourt. "It's exciting to be able to claim such a groundbreaking moment in fashion history."

ABOUT FREDERICK'S OF HOLLYWOOD
Since 1946, Frederick's of Hollywood (OTCQB: FOHL) has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 112 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.

SOURCE Frederick's of Hollywood



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