2014

Frederick's of Hollywood Launches The Nudes Collection Lingerie Legend Unveils Innovative, New Line of Customized Nude Bras & Panties After Recognizing Need for Diversity in the Market

HOLLYWOOD, Calif., May 14, 2013 /PRNewswire/ -- Frederick's of Hollywood is excited to announce the launch of its exclusive Nudes Collection, a sexy new line of bras and panties developed in a customized nude color palette for women with different skin tones. Retailing at an accessible price point of $29.50 for bras and $12 for panties, the new collection premieres today at Frederick's retail locations and online at www.fredericks.com.

(Logo: http://photos.prnewswire.com/prnh/20080610/LATU547LOGO)

Recognizing an underserved segment of women in the market through customer feedback and social media campaigns, the lingerie retailer noted the need for diversity in skin tone shade undergarments and developed the line in response. Because "nude" isn't the same shade for everyone, the new collection consists of a no-show microfiber bra and barely-there thong silhouette panty in four different shades, from Almond and Latte to Cinnamon and Espresso. Frederick's of Hollywood has added its signature sexy twist to the line, ensuring that women will feel beautiful and confident, from everyday wear to special occasions.

"Frederick's has always been a brand of innovation and empowerment," said Frederick's of Hollywood Chief Marketing Officer, Tracy McCourt. "That legacy continues today with the launch of this new collection. When women tell us they want something that the industry isn't offering, we respond to their needs."

ABOUT FREDERICK'S OF HOLLYWOOD
Since 1946, Frederick's of Hollywood (OTCQB: FOHL) has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 112 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.

SOURCE Frederick's of Hollywood



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http://www.fredericks.com

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