CHICAGO, June 27, 2012 /PRNewswire/ -- What's in a name? Free beer -- if your name happens to be Miller.
Legal-drinking-age consumers with the first, middle or last name Miller will receive a gift card equivalent to the cost of a case of Miller Lite so they can enjoy a little Miller Time with their friends.
Consumers located in, or willing to travel to, any of nine cities hosting special "It's Miller Time On Us" events across the country can show their legal state ID with their first, middle or last name of Miller to pick up their $25 It's Miller Time gift card. "It's Miller Time On Us" kicks off this week in Las Vegas and then continues in Charlotte, Philadelphia, Pittsburgh, Chicago, Cincinnati, Indianapolis, Milwaukee and Phoenix throughout June and July. Gift cards are limited to one per person and must be collected within the designated hours for the event.
"Miller Time is all about those moments when you're hanging out with your real friends and enjoying the great taste of Miller Lite," said Ryan Reis, senior director of marketing for Miller Lite. "Because Miller Time starts with Miller, we decided to give some Miller Lite to our namesakes to share with their friends. As the sixth most common last name in America*, we know there are a lot of Millers ready to celebrating Miller Time on us. And if you're not a Miller, grab your friends who are and bring them to one of our events."
"It's Miller Time on Us" events are scheduled as follows (all times local):
- Las Vegas – June 29, 1-5 p.m., poolside at The Palms
- Charlotte – July 11, 5-8 p.m., EpiCentre
- Milwaukee – July 13, 3-6 p.m., Miller Visitor Center
- Cincinnati – July 17, 5-8 p.m., Holy Grail Tavern & Grille
- Chicago – July 20, 4-7 p.m., location TBD (watch Facebook.com/MillerLite for updates)
- Philadelphia – July 24, 4-7 p.m., XFINITY Live! Philadelphia
- Pittsburgh – July 24, 4-7 p.m., Station Square
- Phoenix – July 27, 3-6 p.m., Coach & Willie's
- Indianapolis – July 28, 1-4 p.m., Georgia Street (Pennsylvania Street to Capitol Avenue)
To help ensure Miller Time is always the best beer experience, Miller Lite recently launched its newest innovation, the Punch Top Can. The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite.
Visit MillerLite.com\MillerName, Facebook.com/MillerLite or follow @MillerLite on Twitter (#ItsMillerTime) for more information about "It's Miller Time On Us," the Punch Top Can and much more.
* According to WhitePages.com
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.