French's® Puts a Promise on the Table

Maker of America's Favorite Mustard Announces Commitment to Clean Labels and Social Responsibility

Dec 09, 2015, 09:00 ET from The French's Food Company

CHESTER, N.J., Dec. 9, 2015 /PRNewswire/ -- Today, The French's Food Company announces a promise to deliver real ingredients, great taste and added social responsibility. Supported by both consumer and employee values, French's commitment comes out of its long history. Since 1904, its iconic yellow mustard has always been made from what today would be considered "clean, simple ingredients." More than 100 years later, those ingredients remain in our products. The new French's Promise means that all of its products will be held to that same high standard.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7709351-french-s-announces-promise/

Clean Ingredients, No Preservatives
The French's Promise will be evident in the brand's ingredients, recipes and community causes. While many companies are taking years to reach this achievement, French's is proud to confirm that its ingredient changes are nearly complete. The company spent 2015 refining its product recipes and, today, more than 90% of the company's products now include only real ingredients, without artificial flavors, colorants, dyes or high-fructose corn syrup (HFCS).

Commitment to Community and Social Causes
Consumers are challenging brands and companies to do more than just produce and sell products. French's is taking the challenge to make this commitment a way of doing business. For example, French's manufacturing site in Springfield, Mo. sends zero waste to landfills by recycling all excess plastic and paper materials and contributing food waste to be used as animal feed. In 2015, French's partnered with Save the Children, Autism Speaks, and the Movember Foundation, an organization supporting men's health. French's is increasing these efforts by supporting Feeding America® – a nationwide network of food banks that leads the nation in the fight against hunger – and providing 1 million meals* to families in need during the 2015 holiday season.

"Credit our employees for this amplification of our values," said Elliott Penner, president of The French's Food Company. "They want to work for a company that only uses ingredients they are proud to serve their family and friends and a company that thrives to make a positive impact on their communities." Penner continued by saying, "This promise is not a one-off. It's a reflection of how we run our business every day. Delivering on this promise has been a challenge. In an era when so many companies are forced to cut costs by cutting corners, our model is to ask, 'What can we do better?' These are the decisions that make our company different. We're not perfect, but taking this path forward is an achievement that makes us all very proud at French's. Great taste, real ingredients and true commitment to our communities, that's what this is all about."

Look for the "Promise Seal"
Signaling this commitment, a "Promise Seal" will begin appearing in January on French's product labels and across all of its communications, promising "Great Taste, Real Ingredients, True Commitment to our Communities." Only products living up to the promise will bear the seal. A new campaign will communicate this promise in online and broadcast channels throughout 2016.

The Promise Extends to New Products
With clean labels that include only simple ingredients, French's has created a new mustard and a new tomato ketchup:

  • French's Super Yellow Mustard
    New French's Super Yellow Mustard takes French's Classic Yellow mustard with its clean ingredients and great taste, and makes it even better. With an extra kick of #1 grade mustard seeds and more turmeric spice – both popular with today's health-conscious consumers – Super Yellow is the best mustard possible. French's new Super Yellow Mustard is available in a 12-ounce bottle. 
  • French's Buffalo Ketchup "High-Fructose Corn Syrup Free"  
    Earlier this year, in a category where more than 80% of the volume consumed contained HFCS, French's debuted its Original Tomato Ketchup, free from HFCS.  In 2016, French's adds a bold flavor to its clean-label ketchup with French's Buffalo Ketchup, infused with Frank's® RedHot®.

Until now, HFCS-free and flavored ketchups were sold at a premium price. Now consumers can enjoy HFCS-free ketchup with specialty flavor at a fair everyday price. French's naturally-flavored ketchups are available in 20-ounce bottles.

For more information about the French's Promise and new products, as well as recipe inspiration, visit www.Frenchs.com.

About The French's Food Company
The French's Food Company, based in Chester, N.J. and Slough, U.K., has been bringing great flavor to people for more than 100 years. The company still crafts trusted foods using simple ingredients of the highest quality.

*$1 helps provide 11 meals secured by Feeding America on behalf of local member food banks.

 

 

SOURCE The French's Food Company



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