Fresh Express Launches New Chopped and Gourmet Cafe Kits

Aug 24, 2015, 06:00 ET from Fresh Express

ORLANDO, Fla., Aug. 24, 2015 /PRNewswire/ -- Fresh Express, the nation's number one brand of fresh salads, today, announces new and updated salad kits to meet continued growing demand for delicious healthier eating options. The brand's newest products include two new Chopped Kits and two new Gourmet Café Kits:

New Chopped Kits

  • Bacon and Bleu with Greek Yogurt Dressing
  • Sweet Kale

New Gourmet Café Kits

  • Santa Fe Greek with Greek Yogurt Jalapeño Ranch Dressing
  • Mediterranean Greek with Greek Yogurt Kalamata Feta Dressing

"Today's consumers demand great tasting and nutritious meals, often ones that can be made quickly on a busy weeknight. Capitalizing on the trend in which 1 in 3 people are eating Greek yogurt1, three of the new Fresh Express products have dressings made with Greek yogurt.  By pairing a great-tasting lettuce base with Greek yogurt salad dressings, Fresh Express is able to provide consumers what they want – delicious and healthy eating options," said Robert Stallman, Vice President, Marketing & Innovation at Fresh Express.

Chopped Kits and Gourmet Café bowls are great for a quick and smart lunch or dinner: Choose from the new Sweet Kale or Southwest Chopped with Greek Yogurt Kits paired with baked chicken for an effortless weeknight meal. Everything you need for a flavorful and crunchy salad is in the bag, just add your favorite lean protein for a well-rounded dish. Or, choose the new Mediterranean or Santa Fe Gourmet Café single serving kits with the all essentials for a workday lunch.

For more information about the new Chopped Kits & Gourmet Café Kits, please visit FreshExpress.com. 

About Fresh Express:
Fresh Express is a leader in fresh foods and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® Bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 60 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for fresh produce. More than 20 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach, vegetables and greens. For more information, visit www.FreshExpress.com.

1. The NPD Group, National Eating Trends, 2013

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