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Yoga Company Celebrates Community Driven Website With Launch of Upward Frog Blog, Free Yoga for a Year and Debut of Limited Edition Manduka PRO—Black Magic

Sep 08, 2010, 06:01 ET from Manduka

LOS ANGELES, Sept. 8 /PRNewswire/ -- Manduka, the world's leader in high performance yoga gear, announced today that it will be celebrating its innovative line of yoga products, and the community that has supported it for over a decade, with the debut of the new  Dedicated to providing the yoga community with the most environmentally friendly, inventive yoga products on the market, the website will also showcase the yogis who make Manduka thrive with daily features, blog posts on the Upward Frog, and tips and promotions from and for yoga enthusiasts, new and old alike.

To commemorate the launch of the new site and help support its mission to make yoga more accessible to practitioners worldwide, Manduka is launching a Practice 365 promotion, providing fans the opportunity to enter to win a financial investment in their yoga journey.  Starting on September 13 and remaining through November 15, Practice 365 will result in one Grand Prize winner who will receive a year-long membership to a studio of their choice, 3 Second Prize winners who will receive a month of free yoga at the studio of their choice and 5 Third Prize winners who will receive 100 Manduka bucks.  To enter, fans can simply visit and join the Manduka community where they can learn who's on the mat, how Manduka gives back, upcoming news and events, product innovation demonstrations, new gear launches and more.

"Over the past twelve years, Manduka has grown from a one man, one mat company to a brand that provides ground-breaking yoga mats, bags, props and accessories to millions of yoga teachers and practitioners in over 35 countries worldwide," said Manduka CEO, Sky Meltzer.  "Undoubtedly, we wouldn't be the company we are today, without the community that has supported and made Manduka a stronger brand.  As we have grown and launched new products, it has always been our philosophy to celebrate the teachers who support us—and we feel the new website really gives us a platform to showcase them, as well as our products."

Coinciding with the introduction of the new, the purveyor of premium yoga products will unveil its latest limited edition yoga mat, the Manduka PRO in a tantalizing royal purple hue, Black Magic.  Touting the same notorious qualities as the legendary Black Mat PRO, the Black Magic is sustainable, elegant, non-slip, cushioned and the only mat on the market with a lifetime guarantee.  Weighing in at a sturdy 7 lbs, the Manduka PRO Black Magic is designed for yogis who covet quality and sustainability, all while creating magic on their mat.  The Manduka PRO Black Magic will be available only through the end of 2010, or while supplies last.

In addition to the Manduka PRO Black Magic, Manduka will also uncover its one of a kind eQua Towels and MatWare Mat Slings in inspiring new colors.  The eQua towels—high quality, versatile, microfiber towels that pair perfectly with Manduka mats and provide extra grip to your practice surface as temperatures rise in the studio, will now be available in Magic (purple), Moss (green), Sangria (red) and Marine (turquoise).  The Manduka MatWare Mat Slings—light, stylish, extremely durable, recycled fabric mat slings made to fit every body type and every size mat—will be available in Camo (taupe) and Rose (pink).

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About Manduka

Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment.  Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners.  Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

SOURCE Manduka