PR Newswire: news distribution, targeting and monitoring
2014
See more news releases in Food & Beverages  | Restaurants  | Retail  | New Products & Services

Fresh To Order™ Introduces Line Of "Better For You Burgers"

Share with Twitter Share with LinkedIn

ALPHARETTA, Ga., July 2, 2012 /PRNewswire/ -- Recent Technomic research shows that almost half of today's consumers eat a burger at least once a week, and fast casual restaurants throughout the country are encouraging the trend.  The "better-burger" has taken off throughout the restaurant industry as one of its fastest growing segments. 

Fresh To Order (f2o), the leader in the 'fast fine' dining segment, was founded in Atlanta in 2006 with the idea that healthy, wholesome and creative meals don't always have to be accompanied by an expensive price tag and lengthy wait.  This summer the franchise will expand its selection of fast, but fine food with the addition of a new line of "better for you burgers." Offerings will include a vegetarian black bean burger under 500 calories (made with black beans, rice, avocado, house pickled jalapenos, lettuce tomatoes and corn relish grilled on a wheat flatbread with horseradish honey mustard sauce), a ginger scallion studded tuna burger under 600 calories (served on a whole wheat flatbread with horseradish aioli, Asian slaw and baby field greens) and a bison burger under 600 calories (made with fresh ground bison and served with dried cherries, baby field greens, horseradish aioli and caramelized onions).

Fresh To Order, a pioneer in the "fast fine" dining segment, has already distanced itself from fast-casual eateries by providing a casual fine dining taste profile at a fast-casual price point with an elevated level of service. The average guest ticket order is $9 at lunch and $11 at dinner. Every protein is cooked "fresh to order" on a flame grill in the open-display kitchen as guests order, and dressings and soups are prepared from scratch twice daily in each restaurant. Five of Fresh To Order's locations are located in and around metropolitan Atlanta, with the sixth location in Chattanooga, Tenn.; three additional Atlanta locations will open by the end of 2012. Two of the locations—Johns Creek and Sandy Springs in suburban Atlanta—are franchised. By 2015, Fresh To Order expects to have 50 locations nationwide, with another 50 locations in various stages of development.

SOURCE Fresh To Order



RELATED LINKS
http://www.freshtoorder.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release