FreshDigitalGroup Named Agency of Record for The Meth Project

28 Jan, 2016, 07:07 ET from The Partnership for Drug-Free Kids

NEW YORK, Jan. 28, 2016 /PRNewswire-USNewswire/ -- FreshDigitalGroup, was named Agency of Record (AOR) for The Meth Project, a large-scale, teen-targeted prevention program of the Partnership for Drug-Free Kids. The program aims to significantly reduce methamphetamine (meth) use through public service messaging, public policy and community outreach.

Starting in 2016, FreshDigitalGroup will be the lead strategic and creative agency for The Meth Project. They will create and implement new media to efficiently reach the Project's target audience. FreshDigitalGroup has done previous work in the non-profit sphere for clients such as GLSEN, La Cocina and the Disaster Accountability Project.

Central to the integrated, research-based campaign is MethProject.org—a definitive source for information about meth for teens—supported by hard-hitting TV, radio, print, online, mobile, and social media campaigns that communicate the risks of meth use.

"Prevention is instrumental in reducing the demand and destructive effects of methamphetamine abuse," said Hilary Baris, Digital Media & Marketing Director of the Partnership for Drug-Free Kids. "We are excited to partner with FreshDigitalGroup to reach teens in new and innovative ways to communicate the dangers of using meth."

FreshDigitalGroup is a mobile solutions provider using innovative and emerging technologies to create best-in-class executions on all devices. FDG aims to highlight the unique stories brands have to leverage creative and content as a vehicle for better media performance and ROI.

About the Partnership for Drug-Free Kids
The Partnership for Drug-Free Kids is dedicated to reducing teen substance abuse and supporting families impacted by addiction. We develop public education campaigns that drive awareness of teen substance abuse, and lead teen-targeted efforts that inspire young people to make positive decisions to stay healthy and avoid drugs and alcohol. On our website, drugfree.org, and through our toll-free helpline (1-855-DRUGFREE), we provide families with direct support and guidance to help them address teen substance abuse. Finally, we build healthy communities, advocating for great access to adolescent treatment and funding for youth prevention programs. As a national nonprofit, we depend on donations from individuals, corporations, foundations and the public sector and are thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity.

 

SOURCE The Partnership for Drug-Free Kids



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http://www.drugfree.org