2014

Friends are Good for Your Health: Celebrate National Girlfriends Day and Women's Friendship Month Seagram's Escapes Offers Fun Drink Recipes for celebrating girlfriends

ROCHESTER, N.Y., July 30 /PRNewswire/ -- Women everywhere can finally stop making excuses to spend more time with girlfriends. Studies have shown that time with friends can lead to better health. The "girlfriend" experts at Seagram's Escapes suggest soaking up health benefits by planning girl time on August 1 - National Girlfriends Day - or any day in September during National Women's Friendship Month.

(Photo: http://photos.prnewswire.com/prnh/20100730/NY43799 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100730/NY43799 )

National Girlfriends Day represents the official time of year when girlfriends should make a conscious effort to inspire, support and encourage each other either through a simple card, get-together, dinner or all-out celebration with your girlfriends.

In 1999, Kappa Delta Sorority created a National Women's Friendship Day. The day was so popular that the celebration expanded to National Women's Friendship Month in 2009, encouraging women around the country to celebrate each other the entire month of September.

"There's something to be said for the power of girlfriends and the unique bonds between women that only women understand," said Jennifer McCauley, brand manager for Seagram's Escapes. "On a bad day, your girlfriends always have your back. At Seagram's Escapes, we understand how important girlfriends are... and these relationships deserve to be celebrated!"

Oftentimes, though, women struggle to balance work and play and they push their friendships to the side. Experts say that's a big mistake because friends are good for the heart and soul.

"Women connect and create friendships through celebrations. Grab your BFFs and celebrate any time of year with a girls' night in or spa day," said Debba Haupert of Girlfriendology.com, an online community for women.

Seagram's Escapes suggests calling up the women in your life and celebrating on National Girlfriends Day and during National Women's Friendship Month. Check out these fun, 'girly' drink recipes in honor of female friendship:

Crantini*

4 oz. Seagram's Escapes Lime Melonade

1-1/2 oz vodka

3/4 oz cranberry juice

Lime slice


Fill a cocktail shaker with ice. Pour in ingredients. Strain into a martini glass. Garnish with a lime slice.


Island Fizz*

4 oz. Seagram's Escapes Jamaican Me Happy

4 oz. of champagne

Splash of lemonade


Mix and pour into a champagne glass. Garnish with a slice of lemon.


*Recipe for an adult alcoholic beverage



About Seagram's Escapes

Introduced in 1985, Seagram's Escapes currently offers nine varieties of malt beverage flavored coolers, available in four-pack carriers and 24-pack cartons. Sold across the U.S., Seagram's Escapes are produced at The Genesee Brewery in Rochester, New York. North American Breweries owns a perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC, along with the Genesee Brewing Company and Labatt USA. For more information, visit www.SeagramsEscapes.com or http://www.facebook.com/SeagramsEscapes. View and subscribe to more news from Seagram's Escapes here: http://www.pitchfeed.com/seagram'sescapes/18968.

Please unwind responsibly.

SOURCE The Genesee Brewery



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http://www.SeagramsEscapes.com

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