MISSISSAUGA, Ontario, Dec 11, 2015 /PRNewswire/ -- Today FMAV, the largest Canadian-owned audiovisual and event technology solutions provider, introduced their new corporate brand, visual identity and website.
New Brand: With an expanded orientation to the needs of those who plan meetings and live events, the foundation of FMAV's new brand is anchored in an enhanced value proposition: Live events that create a connection.
"We know the primary goal of every meeting and live event has always been to connect people in meaningful ways and today, technology is changing how those connections are created," says Bill Brown – FMAV, President and CEO. "By blending traditional AV services with thought leadership, emergent technologies and production management to create total event solutions, FMAV is helping clients achieve success by connecting them with their audiences and attendees."
New Visual Identity: The new FMAV visual identity evokes the ideals of connectivity, partnership and emergent technology in the modern meetings and live events space. A harmony of artful design and engineered precision, the dimensional ribbon-like letterforms speak to the impact of FMAV's creativity, technical innovation and operational excellence both behind-the-scenes and in front of the audience.
The multicolour palette is vibrant, approachable and connotes the emotional dimension of live events while colourfully conveying FMAV's full-spectrum of services.
New Website: The redesigned FMAV website showcases the company's new branding and utilizes a responsive and easy-to-navigate design. "FMAV understands the emotional dimension behind what our customers need to achieve; to create a connection with participants," says Simon Hancock, National Director of Marketing. "Visitors to the new FMAV.ca will see a dedication to engaging and useful content, including workbooks, blog posts, and case studies geared at helping people who plan meetings and events achieve their goals."
About FMAV: In December 2015, FrischkornMEDIACO relaunched as FMAV. FMAV is the audiovisual and event technology company for people who plan meetings and live events. They trust FMAV because we intimately understand the importance – and the emotion - of what they need to achieve: to create a connection. As the largest independent audiovisual firm in Canada, FMAV has more than 250 staff across seven offices from coast to coast, including Vancouver, Calgary, Edmonton, Toronto, Ottawa, Montreal and Halifax.