LONDON and NEW YORK, Feb. 9, 2017 /PRNewswire/ -- Even in the gravest humanitarian crises, compassionate donors have the power to help people who are suffering. But in crisis-ridden areas like Syria and South Sudan, giving requires a whole new way of thinking. When roads are destroyed, conflict lines shift, and there is very little or no government infrastructure, traditional ways of giving may not be effective at reaching those in dire need.
Today iguacu (weareiguacu.com), a global nonprofit organization aimed at effectively reaching crisis-ridden areas, offered guidelines for donors who are aching to take action. "Choosing the right charity is a complex process," said Katherine Davies, CEO and founder, iguacu. "For example, there were more than 300 charities online after the Nepal earthquake, many making similar statements about their capabilities."
In that kind of situation, people may be tempted to default to a well-known organization, but according to Ms. Davies, "every serious humanitarian crisis is different, affected by a broad range of factors including the geography, climate, history, politics, culture and economy of the region. Donors need to make their selections in that context, because a charity's ability to succeed may vary significantly from place to place."
Moreover, donors who wish to contribute to a particular region need to ensure that their money will go where they intend it to. "Many charities are in fact channeling donations to the general fund, rather than directing them to a specific area or group of people affected," said Ms. Davies.
With all this complexity, how can a caring donor make sure that Syrian families, for example, have enough to eat, or that children in the Central African Republic are getting the medical care they need? Enter iguacu, whose researchers and analysts identify effective charities—region by region—so donors can give knowing that their monies will be effectively spent.
What makes iguacu different is the depth and scope of its investigations. iguacu's expert research-based network comes from academia, international/national/local aid and humanitarian relief organizations on the ground, and more.
Based on these experts' input, iguacu provides recommendations for donors via weareiguacu.com, so that people who want to make a genuine difference can do so. iguacu is currently offering guidance on Syria, Nepal, South Sudan, Iraq, Afghanistan, Haiti, Myanmar, and the Central African Republic. To learn more and make an immediate gift, please visit weareiguacu.com/TakeAction.
Media who would like to speak with Ms. Davies should contact Dawn Ringel, Warner Communications at 781-449-8456 or firstname.lastname@example.org.
iguacu (pronounced igwah-soo) is a nonprofit organization that empowers people to give effectively to alleviate human suffering. Analyzing research and intelligence from a worldwide expert network, iguacu's team identifies effective charities serving areas in crisis. This approach enables donors to give where they can truly make an impact. To take action today, go to weareiguacu.com.
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