LONDON, Aug. 14, 2013 /PRNewswire/ -- Increasing demand for air transport is expected to lend momentum to the global in-flight entertainment and connectivity market as airlines try to differentiate and gain a competitive advantage. The market will witness strong consolidation as in-flight entertainment and connectivity suppliers aim to create a one-stop shop for customised content solutions.
New analysis from Frost & Sullivan (http://www.aerospace.frost.com), Global In-flight Entertainment Market Assessment, finds that the market earned revenues of $2.08 billion in 2012 and estimates this to more than double to $5.27 billion in 2020 at a compound annual growth rate (CAGR) of 12.8 percent (2011-2020). The study covers hardware, content and connectivity, out of which the connectivity segment will grow the fastest at a CAGR of 28 percent (2011-2020).
Greater penchant for flying among the middle class will drive passenger traffic and compel airlines to implement fleet expansion plans, in turn offering new possibilities for in-flight entertainment and connectivity suppliers globally.
"As operating margins remain low and competition intensifies, airlines are identifying factors other than price to attract customers," said Frost & Sullivan Aerospace and Defence Consultant Lida Mantzavinou. "In-flight entertainment and connectivity will be key for airlines to achieve differentiation and boost brand loyalty."
However, several airline operators postpone in-flight entertainment and connectivity project installations owing to budget constraints. Moreover, business and leisure traffic might not grow as projected in the current unstable economic environment, maintaining revenues at a standard level. From the suppliers' side, long and expensive process of acquiring the necessary certification, becomes a hurdle to technological advancement. Conflict of interest among stakeholders is another challenge. For instance, Hollywood studios prohibit the streaming of early window movies on portable electronic devices, limiting scope for vendors.
Under these circumstances, airlines are prioritising expenditure on systems that will decrease aircraft weight as well as operating and fuel costs while increasing ancillary revenues. Hardware and content providers will have opportunities to design solutions that can track and monitor passenger spending on board, while contributing to ancillary airline revenues through online advertisements.
"Market consolidation will be at its peak, as vertical integration, partnerships, and repositioning in the market will be integral for vendors to maintain their foothold in the market," observed Ms Mantzavinou. "Partnerships that enable comprehensive, end-to-end systems for the in-flight entertainment and connectivity market will find success in the global market. New satellites launched within the next two years will facilitate seamless on-board connectivity with larger capacities at a lower price."
If you are interested in more information on Global In-flight Entertainment Market Assessment (M86F-22), please send an e-mail to Joanna Lewandowska, Corporate Communications, at email@example.com, with your full name, company name, job title, telephone number, company e-mail address, company website, city, state and country.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Corporate Communications – Europe
P: +48 22 481 62 20
SOURCE Frost & Sullivan