Frost & Sullivan Honors BrandMaker for its Easy-to-Use, Marketing Efficiency Cloud that Addresses Pain Points The uniqueness of BrandMaker lies in its ability to help organizations increase quality and workflow efficiency of their marketing process
MOUNTAIN VIEW, Calif., Nov. 20, 2013 /PRNewswire/ -- Based on its recent analysis of the marketing process optimization solutions (MPOS) market, Frost & Sullivan recognizes BrandMaker with the 2013 Global Frost & Sullivan Award for Customer Value Leadership. The cornerstone of BrandMaker's success has been a neat and easy-to-navigate user interface, modules with a high degree of functionality, regular product updates, and best-in-class customer service. The solution, marketed as the BrandMaker Marketing Efficiency Cloud, offers superior usability and cross-channel campaign capabilities that will aid customers in leveraging every medium, from point-of-sale brochures to mobile applications and social media, to promote their brand.
The BrandMaker Marketing Efficiency Cloud enables the overall optimization of end-to-end marketing processes. It offers efficiency gains by process standardization and automation of tasks, ranging from planning to execution. It addresses multi-channel and cross-channel marketing needs using cross-media publishing tools that allow content to be created, customized, and distributed through various media channels.
"BrandMaker's solution provides different modules for planning and budgeting, creation, and development of content for campaigns, asset management, media production, advertising logistics, as well as analytics and performance," said Frost & Sullivan Senior Research Analyst Sathya Subramanian. "Its solutions, tailored for small, medium, and large enterprises, help enterprises to conduct their own local marketing campaigns while ensuring compliance, visibility, and control. In these cases, organizations make available BrandMaker's solution platform to their dealers in all parts of the world with pre-filled structure, roles, and smart access."
BrandMaker focuses on creating a product that is functionally competent, aesthetically designed and easy to use. The company also continuously improves its solutions through regular software updates, with emphasis on content enrichment, performance improvement in financial controlling, language translation management, and collaboration.
One of the biggest concerns for organizations implementing an MPOS has been the time taken to deploy it. BrandMaker launched a new methodology known as Smart Launch to ensure that implementations were done on time by following a five-step process—scoping clients' requirements, building a preview of the actual solution, fine-tuning the tool to fill gaps, migrating users and data with user tests, and monitoring and supporting the tool while continuously optimizing it.
BrandMaker has a highly satisfied clientele across various industry verticals, and this satisfaction translated to tremendous growth in bookings in 2012. The company has expanded geographically to support the growing demand among organizations for global branding and local communication. Although the majority of BrandMaker's revenue comes from its clients in Germany, Austria, and Switzerland, it has gained a foothold in regions such as North America and other parts of Europe, as well as in the fast-growing markets of Asia and Russia.
"BrandMaker has signed a number of partnerships and other affiliations that are strengthening and expanding its ecosystem," noted Sathya. "Frost & Sullivan firmly believes that the above factors will help BrandMaker deliver the best possible outcomes to its clients, providing them with a road map for improvement, competitiveness, and sustainability."
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers. The award recognizes the company's focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a "Leader" in the MRM sector and count the company among the world's fastest-growing providers. BrandMaker's Marketing Efficiency Cloud is an extensive solution suite and can be operated either in a private cloud or as an internally-hosted client-server installation. Among other things, it includes modules for brand management, marketing planning, and campaign control; digital asset management, the automation of advertising material production and advertising logistics; as well as for advertising performance evaluation and local area marketing.
Well-known companies that use BrandMaker solutions in their communications and marketing departments include, among others: ABN Amro, Audi, Bayer, BayWa, Commerzbank, DB Schenker, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, UBS, and ZF. BrandMaker is headquartered in Karlsruhe, Germany and employs ~185 people. This is extended by a global partner network supporting branch offices in various European countries, and BrandMaker Inc., which is headquartered in Atlanta, Georgia.
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