Results of 2010 Mobile Enterprise Applications Survey To Be Presented

MOUNTAIN VIEW, Calif., Aug. 2, /PRNewswire/ --

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Are today's North American companies truly ready to mobilize?  If not, why not?  Beyond ubiquitous mobile email and mobile broadband technologies, just what solutions are today's enterprises ready to embrace?  There are a multitude of factors driving the growth of premium mobile applications; however, the reaction to these factors can differ by country, company size, and even the organizational level of the purchase decision-maker.

This briefing will focus on today's mobile and wireless purchase decision-makers – and their responses to Frost & Sullivan's First Quarter 2010 Mobile Enterprise Applications survey.  Four major mobile enterprise solution categories will be addressed:  

• Mobile office
• Mobile workforce management
• Next-gen fleet management
• Mobile sales force automation (SFA)

Topics will include:

• Deployment plans
• The real barriers to adoption
• Current customer satisfaction levels
• ROI measures of success
• High-potential sales targets
• Brand awareness and loyalty

This briefing is a must for marketing executives, product planners, strategic planners, business development managers, market research staff, and senior-level management.  

Supporting Quote

"Nothing takes the place of talking directly to the customer.  For the second year in a row, we have surveyed mobile and wireless purchase decision-makers in the U.S. and Canada about their preferences and plans regarding four specific mobile solution categories.  Their feedback provides a front-row view into actual deployment levels, who's still sitting on the fence and why, the favored ROI metrics of current users, and highest-potential sales targets during 2010-2011," says Sterling.

Supporting Resources

For more information about Frost & Sullivan's Mobile & Wireless research group, please visit http://www.frost.com/prod/servlet/svcg.pag/ITMW.  

Registration

• To attend the briefing, email jake.wengroff@frost.com your full name, title, company name, company telephone number, company email address, city, state and country.
• Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies.   Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

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