Frost & Sullivan: Innovative Service Plans Attract Consumers and Strengthen Demand for Telecommunications Services in Argentina Packaging fixed and mobile telephony, broadband, and pay TV services together drives market
BUENOS AIRES, Argentina, Nov. 5, 2013 /PRNewswire/ -- Innovative offers and converged services provided at low costs continue to fuel the growth of the Argentinean total telecommunications services market despite the high penetration of fixed telephony, fixed broadband Internet, pay TV and mobile telephony. Increasing mobility and access to the Internet, along with intensifying competition and operators' efforts to expand coverage lend further momentum to the telecommunications services market in the country.
New analysis from Frost & Sullivan (http://www.ipcommunications.frost.com), Analysis of the Argentinean Total Telecommunications Services Market, finds that the market earned revenues of $17.47 billion in 2012 and estimates this to reach $25.16 billion in 2018.
"Although most segments in the Argentinean total telecommunications services market are entering a mature phase and are expected to experience single-digit compound annual growth rates during the forecast period, opportunities still exist in the mobile services, mobile data as well as data communications and fixed voice over Internet Protocol segments," said Frost & Sullivan Information and Communication Technologies Senior Consultant Ignacio Perrone. "Offering triple play bundles – typically fixed telephony, pay TV and fixed broadband Internet – will help capture new clients and boost consumer loyalty."
Moreover, rising competition among incumbents and new entrants is leading to price reductions and fuelling adoption of telecommunications services. However, these pricing pressures are also decreasing the average revenue per line across market segments. To counter this, service providers need to differentiate based on new technology and marketing.
"Launching products targeted at niche clients that are willing to pay a premium price for additional benefits like increased bandwidth, video on demand or high definition TV channels will enable operators to fend off revenue declines and ensure expansion in the Argentinean market," noted Perrone.
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Analysis of the Argentinean Total Telecommunications Services Market
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