Frost & Sullivan Lauds Friendly Technologies' Customer-Focused Unified Device and Smart Home Management Solutions

With a product line that supports standard protocols such as Technical Report 069, the company has managed to serve a wide range of customers

Feb 23, 2016, 09:00 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., Feb. 23, 2016 /PRNewswire/ -- Based on its recent analysis of the unified device and smart home management market, Frost & Sullivan recognizes Friendly Technologies with the 2015 Global Frost & Sullivan Award for Customer Value Leadership. Friendly Technologies' major role in Internet of Things (IoT)/machine-to-machine (M2M)/smart home device management, unified smart home management, and advanced quality of experience (QoE) monitoring has brought it under the spotlight.

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The company's QoE management tool helps service providers monitor and analyze relevant data quickly and efficiently. Service providers can choose the basic test tool initially and expand into big data analytics later. This way, they can ensure that they provide better quality of service and, in turn, improve subscriber satisfaction and loyalty.

"As part of its efforts to drive user experience, Friendly Technologies constantly monitors the performance of its customers' devices and analyzes the user experience," said Frost & Sullivan Industry manager Sujan Sami. "Overall, this customer-centric approach has enabled the company to be at the forefront of competition."

Already, Friendly Technologies has deployed its key unified device management solutions across 100-plus carriers, service providers, and mobile operators around the world. As the company covers several standards such as Technical Report 069 (TR-69), Open Mobile Alliance Device Management (OMA-DM), and Lightweight M2M (LWM2M), independent of the devices chosen, it has enabled customers to get support on their broadband, mobile, or IoT/M2M devices.

With TR-069 being expanded to support smart homes and IoT, Friendly Technologies keeps its unified device management solution in line with this protocol to provide the highest customer satisfaction with seamless deployment. The company's uniqueness lies in the automatic interoperability feature of its TR-69 suite, and the ability to manage non-standard devices on the same platform.

"Thanks to the automatic interoperability feature, whenever a customer adds a new device to the network, the unified device management system recognizes the product and automatically adjusts itself to handle the device," noted Sami. "This reduces user intervention, thereby lowering maintenance time and operational costs."

Since triple play—voice, video and data—is growing incrementally in the communications industry and mobile and smart home is forming the quadruple and quintuple play service, Friendly Technologies faces immense opportunities for growth. Leveraging its strong global presence and wide line of products, the company is exploiting this uptrend and increasing its brand equity among customers.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.

"The key to the long-term success of any company is its ability to continuously nurture and enhance the value of its products to its customers. As such, Frost & Sullivan is excited to recognize Friendly Technologies for its industry-leading focus on improving customer ROI and user experience with its solutions and tools in the unified device and smart home management market," said Frost & Sullivan's Global President and Managing Partner Krishna Srinivasan.       

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Friendly Technologies

Friendly Technologies is a leading provider of carrier-class device management software for the IoT/M2M, Smart Home and Triple Play services. Our "best-of-breed' approach enables service providers to manage multiple types of devices on one platform and avoid device dependency. Friendly is using standard protocols, such as TR-069, OMA-DM, LWM2M, MQTT, SNMP and non-standard protocols as well.

Friendly Technologies allows service providers and their customers to control, monitor and manage any type of devices: routers, STBs, RG, mobile hotspots, Smart Home hubs, sensors, appliances, smartphones, dongles, IP phones, M2M devices, smart power and water metering devices, healthcare devices and more.

Friendly's platform enables our customers to automatically connect and provision new devices, monitor QoE, configure and update firmware remotely and streamline the devices support. Our server & cloud-based solutions provide data analytics insights to the service providers. For more information, please visit

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SOURCE Frost & Sullivan