Frost & Sullivan Lauds Front Porch Digital's Value Proposition in the Digital Archival Solutions Market for Media and Entertainment The company's feature-rich, affordable solutions on-premise and in the cloud help empower smaller and regional media companies and broadcasters
MOUNTAIN VIEW, Calif., Dec. 3, 2013 /PRNewswire/ -- Based on its recent analysis of the digital archiving and media asset management market, Frost & Sullivan recognizes Front Porch Digital with the 2013 Global Frost & Sullivan Customer Value Leadership Award for leading the competition in a highly competitive and price-sensitive market through its DIVASolutions and cloud-based LYNXSM platforms. These solutions provide much-needed relief to a market that is looking for a balance between price and performance, reliability and stability.
Unlike large media companies and broadcasters that can invest in expensive digital archiving and media asset management solutions, regional and local broadcasters shy away from complex, high-cost solutions despite the acute need to manage exploding amounts of digital data. Front Porch Digital bridges this market gap and leverages the unique opportunity to cater to cost- and quality-conscious clients.
Front Porch Digital's DIVASolutions can manage content from production through delivery and archiving with a series of collaborative workflow solution suites. Marketed aggressively with the tag line "Migrate, Manage and Market," the different solution suites—SAMMAsolo and SAMMArobot (migrate), DIVArchive® and DIVAdirector® (manage), and DIVApublish (market)—can be bundled or taken as separate modules that will integrate seamlessly with third-party suites. DIVASolutions are well-accepted by price-sensitive customers that seek pure archival management solutions, which are now required in a workflow that must control and manage live feeds. Adopters have proved to have more efficient workflows in terms of the number of promos that go on air at a given time and the benefits of increased library space in cloud.
Front Porch Digital is also one of the earliest in the industry to offer solutions optimized for CMS through the cloud. The LYNX cloud-based disaster recovery and media asset storage service was pilot-tested in many parts of Europe and the US in 2012. Over the past 11 months, the company has collaborated with some of the largest media companies in the world to manage production content on live platforms with LYNX. In addition to contributing towards substantial cost savings over expensive on-premise deployments, LYNX can also be seamlessly integrated with DIVASolutions workflows.
"Front Porch Digital continually strives to innovate to offer highly functional and cost-effective content management solutions to its broadcast clients in the global arena," said Frost & Sullivan Research Analyst Maria Flora Chazoor Paul. "As a result, broadcasters are now empowered to get not only the value proposition of storage and content management, but also the added lowering of their total cost of ownership by getting all of it through the cloud using a solution that is optimized for cloud-based delivery from the ground up."
Further, options such as DIVArchive and DIVApublish offer geo-fencing and analytics features that allow broadcasters to deliver the most suitable content to the right audience. This is crucial in a market where content delivery to multiple screens is necessary to boost monetization opportunities to Web and mobile networks.
"Front Porch Digital has a thorough understanding of regional market dynamics, which has empowered many broadcasting clients to leverage its cloud-based offering, LYNX, as a key platform to engage with price-sensitive customers in emerging markets," concluded Chazoor Paul. "In recognition of its outstanding customer value leadership strategies to innovate and leverage its existing and evolving capabilities to better service its clients, Frost & Sullivan is proud to recognize Front Porch Digital with the 2013 Customer Value Leadership Award for the global digital archival and media asset management market."
Each year, Frost & Sullivan presents the Global Frost & Sullivan Customer Value Leadership Award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment made on its services or products. The award recognizes the company's extraordinary focus on enhancing the value that its customers receive. Award-winning companies go beyond simply good customer service, which leads to improved customer retention and, ultimately, customer base expansion.
The customer value leadership award is a part of the Frost & Sullivan Best Practices Awards, a group of awards that recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Front Porch Digital
Front Porch Digital is the global leader in solutions for migrating, managing, and monetizing media content. Operating on site and in the cloud, the company's purpose-built software employs the latest technologies to deliver truly flexible and scalable media workflows. Solutions delivered by Front Porch Digital appropriately manage large and complex media files and workflows while ensuring optimal performance and utmost security. More information is available at fpdigital.com.
About Frost & Sullivan
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SOURCE Frost & Sullivan