Frost & Sullivan: Network Operators Count on Customer Experience Monitoring Systems to Solidify Consumer Loyalty Globally Cost-effective, software-based monitoring solutions are gaining popularity with service providers
MOUNTAIN VIEW, Calif., Nov. 29, 2012 /PRNewswire/ -- The need to assess the quality of communication services from an end-user's perspective has presented the global customer experience (CE) monitoring market with immense growth opportunities. To understand the impact of broadband data proliferation and consumer desire to do everything on-the-go with network efficiency and quality of experience (QoE), service providers world-wide are turning to CE monitoring systems.
New analysis from Frost & Sullivan (http://www.testandmeasurement.frost.com), Analysis of the Global Customer Experience Monitoring Market, finds that the market earned revenues of over $865.1 million in 2011 and estimates this to reach $2.54 billion in 2018.
If you are interested in more information on this research, please send an email to Jeannette Garcia, Corporate Communications, at firstname.lastname@example.org, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.
The trend towards increased mobility places a tremendous strain on networks, often causing congestion and leading to a negative end-user experience.
"The link between customer churn and QoE has been clearly established, which is why CE monitoring solutions have become a necessity," said Frost & Sullivan Program Manager Olga Yashkova. "With new high-capacity radio frequency access technologies gaining ground, such as long-term evolution (LTE) and LTE advanced, there is a real need to understand customer experience with networks and services."
Fixed-mobile convergence, as along with the deployment of Internet protocol (IP) technologies through both legacy and wireless systems, has further added complexity to networks. In addition, the increased number of applications requiring higher bandwidth is compelling operators to invest in faster transmission links. CE monitoring will enable service providers to better comprehend the impact of these new services on existing networks and users.
While CE monitoring vendors are capable of providing a vast amount of data; the challenge lies in the ability to offer meaningful information that will benefit operators.
"Vendors need to build cost-effective systems with high performance and scalability," said Yashkova. "Advanced solutions that can collect relevant information and provide applicable metrics will help boost adoption."
As end users become more cost-conscious, the market will see a shift towards software-based probes and software-as-a-service (SaaS) monitoring solutions.
Analysis of the Global Customer Experience Monitoring Market is part of the Test & Measurement Growth Partnership Services program, which also includes research in the following markets: Mobile Backhaul and Wireless Core Test Equipment Market, Global Wi-Fi Test Equipment Market, Global Wireless Test Equipment Market, and Global LTE Test Equipment Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Analysis of the Global Customer Experience Monitoring Market
Corporate Communications – North America
SOURCE Frost & Sullivan