SAO PAULO, Oct. 7, 2013 /PRNewswire/ -- With the construction sector bouncing back, the fall protection market in Brazil and Colombia is moving northwards again. The hard goods and services segments are proving particularly popular.
New analysis from Frost & Sullivan (http://www.chemicals.frost.com), Analysis of the Brazilian and Colombian Fall Protection Market, finds that the market earned revenues of $115.4 million in 2012 and estimates this to reach $145.1 million in 2017. The research covers the product segments of soft goods, hard goods, installed systems, access systems, and rescue equipment. Some of the main end-user segments availing of both fall protection products and services include utilities, mining, oil and gas and manufacturing.
"The market for fall protection equipment relies heavily on regulations for its growth, and compliance is expected to improve in both Brazil and Colombia with the introduction of stricter legislations," said Frost & Sullivan Chemicals, Materials & Food Research Analyst Gustavo Ferrari.
Companies and workers alike are adapting to safety standards set by regulations such as NR-35, which mandate specific measures to minimize the risk of working at heights. New regulations restricting product entry limit the influx of low-cost Asian imports. From 2014, personal protection equipment will have to be certified by the Instituto Nacional de Metrologia (INMETRO), which will weed out low-quality products.
The success of the training and services sector, which promotes safety awareness, too is fuelling market growth considerably. Moreover, with employers becoming increasingly aware of the consequences of non-compliance with safety regulations, fall protection products and services are well on their way to recovering lost ground.
For fall protection market participants, key issues will revolve around regulation compliance, improper use of equipment, and the high price-sensitivity of consumers, which preempts increases in product prices to widen margins.
"To stand out in a fiercely competitive market, participants need to achieve product differentiation to meet specific customer requirements, conduct marketing campaigns to enhance product awareness, and offer superior services and products to mitigate the threat from the inexpensive, but low-quality imports," noted Ferrari. "Strategic partnerships with big contractors, end users, and top-level distributors are also critical to thrive in the market."
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Analysis of the Brazilian and Colombian Fall Protection Market is part of the Chemicals Materials & Food Growth Partnership Service program. Frost & Sullivan's related research services include: Analysis of the Protective Gloves Market in Mexico, Analysis of the North American Workwear and Uniforms Market, North American Industrial Protective Clothing Market, and Strategic Analysis of the North American Respiratory Protection Market, among others. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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SOURCE Frost & Sullivan