Frost & Sullivan Reveals a Snapshot of Social Media in the Enterprise Join complimentary webinar for an inside look at what is causing the rift on social media in the business space
MOUNTAIN VIEW, Calif., Feb. 7, 2013 /PRNewswire/ --
Tuesday, Feb. 12, 2013 at 1:00 p.m. EST
Online, with free registration
Melanie Turek, Vice President for Frost & Sullivan's Information & Communications Technology practice
Social media is booming, but enterprise use still lags behind personal use in most organizations, according to Frost & Sullivan's latest end-user research. Customer-facing tools are more popular than those used for internal collaboration, but most organizations are still in the early stages when it comes to understanding how to best leverage the technology for maximum benefit. This webinar will showcase highlights from the research study and offer best practices for competitive advantage.
Why you should attend:
- Learn about the growth of social media in the enterprise
- Identify the leading vendors in the market
- Benchmark where you are against your competitive peers
- Participate in the interactive Q&A session
This briefing will benefit IT leaders and line-of-business managers in various departments, including sales and marketing, HR, and customer support. Social media and UC vendors will also gain valuable information on what their customers are doing today, and where they are heading.
"Social media is a hot topic in enterprises today, but usage is still fairly scattershot and ad-hoc, with a lot of companies testing the waters before making significant investments in the technology," says Research Vice President Melanie Turek. "To best leverage social for customer outreach and internal collaboration, managers and executives must treat the tools as they would any other IT investment, and develop clear policies and best practices for use."
For more information about Frost & Sullivan's Information & Communications Technology practice, please visit: http://www.frost.com/ICT
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