Frost & Sullivan: Strict Legislation on Industrial Wastewater Discharge in the F&B Industry Raise Demand for WWWT Solutions Companies seek to offset the green/ carbon reduction initiative against the high investment cost

KUALA LUMPUR, Malaysia, Oct. 8, 2012 /PRNewswire/ -- The higher purchasing power and superior lifestyle of the growing middle class, particularly in emerging countries such as Vietnam and Indonesia, are expected to give a boost to the food and beverage manufacturing industry in the Asia Pacific. This translates to significant opportunities for the water and wastewater treatment (WWWT) solutions market.

New analysis from Frost & Sullivan (http://www.environmental.frost.com), Water and Wastewater Treatment Solutions in Food and Beverage Industry, finds that the market earned revenues of US$744.3 million in 2011 and estimates this to exceed US$1.18 billion by 2016.

The rising demand for high-purity water in the food and beverage industry and tough legislation on industrial wastewater discharge bodes well for the WWWT solutions market. In addition, the growing pressure on businesses to reduce their water consumption coupled with the escalating costs of water has necessitated wastewater recycle and reuse.

As potable water is a key ingredient and medium in food processing, there is substantial demand for cost-effective technologies for producing high-purity water. Membrane technologies are and will be the preferred technologies for treating water to high-purity levels.

"The food and beverage industry is showing a preference for advanced membrane filtration system such as reverse osmosis," said Frost & Sullivan Senior Consultant David Lee. This is particularly the case for membrane bioreactors used for treating wastewater due to its lower carbon footprint."

However, despite the criticality of WWWT, several food and beverage companies hesitate to invest in WWWT solutions due to the high upfront costs and instead, prefer to meet only the minimal requirement on wastewater quality. Non-production investments such as these are accorded low priority, particularly by small- to medium-sized companies. This attitude, along with the lack of regulation for best practices and competition from low-cost Chinese imports, challenges solution providers.

"On the other hand, larger facilities are increasingly recycling and reusing industrial wastewater," noted Lee. "WWWT solution providers must make the most of this demand through competitive pricing, strong local presence, and robust after-sales service."

While Thailand and Japan are expected to account for the largest share of the revenue pie, Indonesia is projected to be the fastest growing market. This is due to the rise in consumption by the growing middle class, which impels investors to set up manufacturing plants across Indonesia. The rest of Asia Pacific will see a steady revenue growth across all vertical markets, with meat products and processed foods being the largest sectors.

If you are interested in more information on this research, please send an email to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com, with your full name, company name, title, telephone number, company email address, company Web site, city, state and country.

Water and Wastewater Treatment Solutions in Food and Beverage Industry is part of the Environmental Growth Partnership Services program, which also includes research in the following markets: Water and Wastewater Treatment Solutions in Power Industry in Asia Pacific, Water and Wastewater Treatment Solutions in Electrical and Electronics Industry in Asia Pacific, and Ballast Water Treatment Market in Asia Pacific. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Water and Wastewater Treatment Solutions in Food and Beverage Industry

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Contact:
Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
E: djeremiah@frost.com

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
F: +603 6201 7402
E: carrie.low@frost.com

Jessie Loh
Corporate Communications – Asia Pacific
P: +65 6890 0942
F: +65 6890 0988
E: jessie.loh@frost.com

http://www.frost.com

SOURCE Frost & Sullivan



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