NEW YORK, Jan. 31, 2017 /PRNewswire/ -- After months of intense speculation, Frost NYC announced today that they will be working with prestigious jewelry designer, Marcus Beck, to create their gold crown pendant necklace collection. A leading creative talent in the jewelry industry, Beck will be shaping the style direction of the crown necklace gold selection on the famed hip-hop jewelry website to capitalize on the on-trend design for the season. The jewelry designer, who is a popular favorite among hip-hop's brightest stars, is known for his bold take on men's jewelry whose aesthetic will show up in this newest crown pendant jewelry collection.
"When I met with our staff last summer, I wanted to make sure that we continued to stay ahead of the game when it came to promoting the hottest hip-hop jewelry trends," explains CEO, Nick Kaykov. "Though we were doing very well with our men's pendant sales, I wanted to make sure that we not only kept up that momentum but that we were able to break out the hot new urban jewelry styles before our competition beat us to us." With the support of the jewelry website's creative team, Kaykov and his partner, Arthur Ilyev, decided to reach out to Beck at the JA New York trade show, where he was showcasing his own successful men's luxury jewelry collection. "We approached him at the show and asked him if he'd like to collaborate in creating a brand new collection for Frost NYC that was based on what was shaping to be the hottest design on the hip-hop jewelry scene: the gold crown pendant necklace."
Having admired Frost NYC since its website launch two years ago, Beck was eager to enhance their men's street style jewelry collection. "From the moment that Arthur and Nick approached me about designing crown pendant gold jewelry, I was on board," he recalls from his Midtown Manhattan design studio, where he sketched the designs for the collection before sending it over to the jewelry company's headquarters. "My experience with my A-list clients has always been that they want jewelry that reflects their high-powered status and what better way to do that than to create men's crown pendant jewelry that reflects that kind of attitude." With both Frost NYC and Beck being on the same page, both spent the next three months creatively collaborating on the men's hip-hop jewelry collection with hundreds of sketches and many hours painstakingly crafting each necklace and pendant. The result is a bold array of jewelry that has been getting advance rave review by Frost NYC's VIP customers.
Kaykov anticipates that hip-hop jewelry lovers will respond extremely well to the online store's first major collaboration with the famed designer. "We've always loved the fresh creativity that Marcus brings to the table with his jewelry, so it makes perfect sense for us to work with him in creating that crown diamond necklace collection for our target audience," he says. "We wouldn't be surprised if any of our diamond crown pendant necklace ends up on the neck of the guys from Migos in their next video." Needless to say, Frost NYC's latest men's urban jewelry collection is shaping up to a major breakthrough this season.
For more information on Frost NYC and its gold crown pendant collection, please visit the urban jewelry website at www.frostnyc.com.
20 West 47th Street
New York NY, 10036
About Frost NYC
Serving hip-hop style jewelry lovers around the world since 2015, Frost NYC prides itself on having stellar retail, fashion, and wholesale industry experience. They are synonymous with top-quality diamond and gold jewelry street style jewelry for men and women.
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SOURCE Frost NYC