BOSTON, Sept. 25, 2012 /PRNewswire-USNewswire/ -- Global strategy consulting firm FSG, noted for its work on the topic of shared value and co-author with Harvard Business School professor Michael E. Porter of the Harvard Business Review article Creating Shared Value, announces today the establishment of its new Shared Value Initiative as a Commitment to Action for the Clinton Global Initiative (CGI) Annual Meeting. Watch CGI's webcast.
"Shared value strategies create a competitive advantage for business that drives innovation while simultaneously addressing societal challenges. With the potential to help re-imagine the corporation's role in society, the Shared Value Initiative will work to improve the practice of shared value amongst leading corporations," notes FSG's Mark Kramer.
The CGI commitment signals FSG's intent through the Shared Value Initiative to mobilize its partners in a multi-year change effort, leveraging the enormous scale and reach of the private sector to help solve social problems. The Initiative is supported by Nestle, Verizon, the Rockefeller Foundation, Arauco, Intel, InterContinental Hotels Group, BD, Eli Lilly, The Coca-Cola Company, Medtronic, Novartis and Western Union.
Nestle's Janet Voute, Global Head of Public Affairs adds, "Creating shared value is fundamental to Nestle's business model, because we focus on the needs of society at the same time as our returns to shareholders. But, we also believe that creating shared value is not just something for one company. It has to inspire other companies to think about solving social problems through their basic and core business model."
About FSG and the Shared Value Initiative
FSG specializes in helping organizations create greater, more effective social change. www.fsg.org.
FSG's Shared Value Initiative will bring together leaders from companies, civil society and governments to build a global community around shared value. It will promote interactive discussion, learning, and research on shared value: as a promising approach for simultaneously creating business value while addressing complex social problems. www.sharedvalue.org.
About the Clinton Global Initiative (CGI)
Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI) convenes global leaders to create and implement innovative solutions to the world's most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,100 commitments, which are already improving the lives of nearly 400 million people in more than 180 countries. When fully funded and implemented, these commitments will be valued at $69.2 billion.
CGI also convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States, and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world. For more information, visit clintonglobalinitiative.org and follow on Twitter @ClintonGlobal and Facebook at facebook.com/clintonglobalinitiative.