Last fall, Crater led the launch of an Account-Based Marketing (ABM) reporting package to extend existing Full Circle Insights solution capabilities and deliver actionable insights to customers. Earlier in the year, the company successfully rolled out its breakthrough Campaign Attribution product, providing the most comprehensive and innovative revenue attribution solution available in the marketplace — and giving CMOs a seat at the strategy table at their companies.
Crater also distinguished herself by building and nurturing a vibrant company culture that prioritizes collaboration over competition and values diversity. Determined to ensure that women get a fair shake, Crater vowed to interview at least two women for every open senior position and publicly encouraged fellow tech sector CEOs to follow suit. Full Circle Insights' culture and approach to achieving work-life balance have been recognized with industry awards.
"It's an honor to be a finalist for DMN's Marketing Tech Executive of the Year," said Crater. "The credit belongs to the entire Full Circle Insights team. We've created an incredibly special company together, and by collaborating as a team and taking new approaches to handling the unique challenges of digital marketing, we've helped our customers succeed in a highly competitive environment. Their success is the ultimate reward for our efforts."
Full Circle Insights provides a range of marketing and sales performance management solutions that enable confidence in marketing spend. Find out more at www.fullcircleinsights.com.
About Full Circle Insights
Full Circle Insights provides Salesforce users a complete Marketing and Sales Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1™ Platform and are compatible with the leading marketing automation solutions.
Founded by former CRM executives, product managers, and marketing automation specialists – the Full Circle Insights team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing's contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcircleinsights.com.
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SOURCE Full Circle Insights