SAN MATEO, Calif., Dec. 4, 2015 /PRNewswire/ -- Full Circle Insights, Inc., makers of comprehensive marketing performance management solutions, today announced that Bonnie Crater, the company's president and CEO, has been nominated as one of the "40 Most Inspiring Leaders in Sales Lead Management" for 2015 in the Sales Lead Management Association's annual election.
The nomination recognizes Crater's many contributions to the sales lead management field and comes during an eventful year at Full Circle Insights, as company momentum accelerates. Full Circle Insights recently presented the Campaign Influence product at the Pardot Super Session at Dreamforce and was instrumental in helping high-profile customers like Influitive and Jobvite achieve marketing transparency earlier this year.
"If you control sales lead management, you can report on marketing ROI," said James W. Obemayer, CEO of the SLMA. "Our inspiring leaders program recognizes those who speak, write and teach others how to manage sales leads and therefore manage marketing spending."
"It's incredibly important for marketing to be able to clearly demonstrate and quantify value," Crater observed. "Getting to the truth in marketing requires greater accuracy in lead attribution and a thorough analysis of the sales funnel so that the company can see which types of campaigns work and which don't and make better business decisions. This nomination is an honor for the entire Full Circle team, which pulled together this year to help clients succeed by delivering a 360-degree view of their marketing performance inside Salesforce™."
This is the seventh annual election for SLMA's "40 Most Inspiring Leaders in Sales Lead Management" program. Voting for nominees is ongoing and will be tabulated until the end of the business day on December 6, 2015. Only SLMA members can vote, but membership is free. The SLMA will announce the winners on December 15.
About Full Circle Insights
Full Circle Insights provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce Cloud App and are compatible with the leading marketing automation solutions.
Founded by former CRM executives, product managers, and marketing automation specialists – the Full Circle Insights team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing's contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcircleinsights.com.
Salesforce, Salesforce Cloud App and others are trademarks of salesforce.com, inc.
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,200 worldwide members, 300-plus articles from 60 authors, and interviews with 345 executives achieved from the SLMA weekly radio program. For more information about SLMA call Sue Campanale at 360 933 1259.
SOURCE Full Circle Insights, Inc.