NEW YORK, Aug. 9, 2016 /PRNewswire/ -- FULLBEAUTY Brands Inc. launches Ellos®, the leading Swedish fashion and lifestyle brand, as a women's plus size clothing brand in the U.S. in sizes 10 to 34. Ellos® launches online at ellos.us on 08/08/16 and via catalog in late August. With a fresh approach to style, the brand has an effortless and modern aesthetic at an accessible price point.
"This is such an exciting and relevant time for the plus size space in the U.S.! We are so proud to address this highly underserved market," says Michele Parsons, SVP and General Brand Manager of Ellos®. "The Ellos brand targets a modern sensibility rooted in Swedish design that has never been offered before. With excellent style and fit, the collection has tremendous potential in the market."
Ellos® has an aspirational point-of-view that is unique, especially in the current plus size market. The brand designs clothes that inspire women to be themselves and find pieces fitting for all aspects of their lives.
An exciting and modern assortment of styles is available in high-quality fabrics with elevated details and a best in class fit, all at a competitive price point and in a broad range of sizes. The collection includes tops, bottoms, dresses, outerwear, shoes, and accessories.
"I have great expectations and high ambitions for the launch of Ellos® in the U.S. There is a significant demand for our Scandinavian design in Europe and this partnership allows us to seamlessly increase our presence and visibility on a national scale," says Hans Ohlsson, CEO of Ellos® Group. "The partnership with FULLBEAUTY Brands represents our dedication to continue developing a wider range of product through a dedicated online destination based in the U.S."
For more information on Ellos®, visit ellos.us and the brand's social media channels:
About FULLBEAUTY Brands Inc.
FULLBEAUTY Brands Inc. is the fashion authority for plus size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands Inc. umbrella include: Woman Within®, Roaman's®, Jessica London®, swimsuitsforall®, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace that offers a curated collection of countless brands and thousands of products, serving as the premier fashion and lifestyle destination for women in sizes 12 +.
About Ellos® Group
Founded in 1947, Ellos® is Sweden's leading online department store, offering fashion for women, men, and children, along with home furnishings. "Ellos" derives from the founding owner's name, Olle Blomqvist spelt backwards with an added "s". With head offices located in Borås, a historic center for Sweden's textile industry, each clothing collection reflects the Swedish lifestyle and design aesthetic. Pieces are developed with a feminine simplicity and a love for details, and the result is wearable, contemporary clothing with a European influence.
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SOURCE FULLBEAUTY Brands Inc.