fullbeauty.com, The Premier Fashion Destination for Sizes 12+, Adds New Partner Fashion to Figure

Jan 19, 2016, 10:48 ET from fullbeauty.com

NEW YORK, Jan. 19, 2016 /PRNewswire/ -- fullbeauty.com introduces the trend-forward clothing line Fashion to Figure to their growing roster of brands, bringing fashionable clothing to women of all sizes.  The addition of Fashion to Figure to fullbeauty.com is a continued strategy for the retailer to set the marketplace apart as the premier destination for the best in plus-sized fashion.

"We are excited to introduce full-figure fashion brand Fashion to Figure to fullbeauty.com furthering our goal to become full-figured women's most trusted fashion destination," says Stephanie Sobel, President, FULLBEAUTY Brands.

Fashion to Figure was founded by Nick and Michael Kaplan in 2004. Today, the Kaplan brothers have grown their business with more than 25 brick and mortar locations nationwide along with an online business that is now expanding through its addition to fullbeauty.com.

For Kaplan, Fashion to Figure has been a passion project, built upon plus-size fashion, which he felt was a void that Fashion to Figure could fill in the marketplace.  Designed with trend-setting women in mind, Fashion to Figure has set itself apart from the competition by putting their quality and designs at the forefront. Co-founder and CEO Michael Kaplan shares, "We are excited to be partnering with fullbeauty.com and bringing our fashion to new customers. At FTF we believe fashion is a state of mind, not a size range. Everyone should have access to looking and feeling good.  We are looking forward to extending our philosophy through fullbeauty."

Fashion to Figure offers trendy styles as well as wardrobe necessities that are designed with expert knowledge of the plus-size frame. From glamorous cocktail attire and leather tops, to intimates and outerwear, Fashion to Figure's versatility is a one stop shop at fullbeauty.com. Spring looks kick off with modern tones of bright pops of color and asymmetrical shapes. The collection flows into "tough meets sweet" while still maintaining its chic accents including distressed denim and crocheted detailing. Each unique piece adds a punch to an otherwise classic outfit, inspiring every woman to stand out as a tastemaker. Styles from Fashion to Figure start at $9 for a seamless cami and $72 for a belted coat with sizes ranging from 12-26.

For more information please visit and shop www.fullbeauty.com/ftf or contact 5W Public Relations.

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About FULLBEAUTY BRANDS
FULLBEAUTY Brands is the most trusted, comprehensive resource for curvy women and big and tall men seeking fashion inspiration, style advice and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include Woman Within®, Roaman's®, Jessica London®, swimsuitsforall, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+.

ABOUT FASHION TO FIGURE
Fashion to Figure is a growing fashion brand built around the premise that, "Fashion is a state of mind, not a size range™." From dresses to denim, FTF is the destination for great fitting, on-trend fashion for curvy women sizes 12-26 who want to look and feel their best. Guests will find a rapidly changing selection of quality apparel and accessories at reasonable prices delivered with a focus on exceptional customer service.

FTF was started by the two-great grandsons of Lena Bryant, the visionary dressmaker who created the special-size fashion market in the late 1800s. The company owns and operates 26 stores on the East Coast and offers its Guests an inspiring shopping experience through its brick-and-mortar locations as well as online at www.fashiontofigure.com.

 

 

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SOURCE fullbeauty.com



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