Funnel Engine Acquired By Blackstone Valley Group

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Apr 13, 2017, 12:00 ET

BOSTON, April 13, 2017 /PRNewswire/ -- FE International announces the acquisition of Funnel Engine, a business of Profit is Good Ltd company, by Blackstone Valley Group (BVG). Profit Is Good Ltd builds and sells web properties and Blackstone Valley Group is an angel investment firm which invests with early stage entrepreneurs along with its consulting arm, Callidus Ventures.

Richard Patey, the owner of Profit Is Good Ltd, built Funnel Engine into an authority website on marketing automation and scaled it to achieve fast user growth and increasing monthly recurring revenue, making it an attractive acquisition target. This acquisition will enable the company to focus on and invest in online assets in different verticals.

"It was great to work with FE International who found a strategic buyer who understands the value of content sites and the high margin business model. I am very much looking forward to working with Raghu Vohra and BVG in the transition and in the future," stated Richard.

BVG looks to build its in-house technology portfolio in Callidus Ventures by acquiring businesses in marketing/sales/advertising verticals and we found funnelengine.com to be a compelling case to be acquired as a strategic fit.

"Richard Patey is one of the leading evangelists in marketing automation and when we learnt that Funnel Engine was for sale we jumped at the opportunity to add it to our portfolio. We look forward to scale and broaden the reach of Funnel Engine for the benefit of consumers looking for marketing automation tools," states Raghu.

The sale of Funnel Engine is yet another landmark deal for FE International, the market leader in the sale of online businesses. FE International acted as sole adviser to Funnel Engine.

About FE International, Inc.: FE International provides M&A advisory services for mid-market SaaS, e-commerce and content businesses. The company has become the pre-eminent adviser and valuation thought-leader in the industry. FE offers comprehensive exit planning services, as well as direct access to an established network of pre-qualified international investors to drive demand and maximize value for the clients it represents. For more info visit www.feinternational.com.

Amanda Ng
FE International, Inc.
+1 (855) 483-3547
[email protected]

SOURCE FE International, Inc.