LOS ANGELES, Aug. 24, 2011 /PRNewswire/ -- Klout, the Standard for Influence, and Funny Or Die, the top destination for comedy on the web, have formed a strategic partnership: Funny Or Die is now the exclusive comedy publisher offering Klout Perks, special rewards for the most influential people across the social web. Perks enable brands to connect with influencers in their area of expertise, and influencers get first access to advanced content previews, products, exclusive events and experiences that they can share with their friends.
"Funny Or Die has been in the forefront of social media from the beginning and partnering with Klout is another important step to staying ahead of the curve," said Dick Glover, CEO of Funny Or Die. "We will now be able to provide even more exclusive value to our content providers, users and advertisers," he added.
Funny Or Die's Klout Score is 83, which puts Funny Or Die in the top 1% of over 90 million Klout Scores worldwide. The high score is a result of Funny Or Die's prolific social media and marketing division that has over 2.2 million Twitter followers, approximately 3.4 million Facebook fans across the two accounts it manages, and devoted followers on numerous social networking and sharing sites.
Together, Funny Or Die and Klout will work with top brands to produce exciting, custom campaigns that are precisely targeted to the social web's most influential participants.
"We look forward to bringing Funny Or Die's creativity to Klout Perks, allowing brands to connect with influencers in new and innovative ways," said Joe Fernandez, CEO and Co-founder of Klout.
About Funny Or Die
Funny Or Die launched in April 2007 and has quickly become the top destination for comedy on the web. At the 2011 Webby Awards Funny Or Die won nine awards, including Best Humor Site. The site has over 11 million unique users per month, over 40 million video views per month, and has grown into a vertically integrated 21st century digital studio that produces high quality content over numerous platforms, operates a social media and marketing division with over 2.2 million Twitter followers, approximately 3.4 million Facebook fans and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix. Funny Or Die's founders are Will Ferrell, Adam McKay and Chris Henchy. Judd Apatow is also a principal partner in Funny Or Die.
Klout measures influence across the social web. Using its core technology, Klout analyzes social network user data and identifies influential individuals based on the impact of their opinions, links, recommendations and other online content. Klout then provides innovative tools to allow companies, including major brands such as Disney, Audi, Nike and Fox, to interact with and interpret this valuable influencer data. Klout is a privately held company based in San Francisco, California.
SOURCE Funny Or Die